Chair of Digital Marketing

Guest Lecture by Michael Horn, XING

On October 28th Michael Horn, Team Lead User Analytics and Business Performance at XING, gave an insightful guest lecture in our MSc course “Actionable Customer Analytics”.

On October 28th Michael Horn, Team Lead User Analytics and Business Performance at XING, gave an insightful guest lecture in our MSc course “Actionable Customer Analytics”.

He presented the core elements of XING’s business model and gave an introduction to this year’s XING Premium Challenge. Herein, students are challenged to derive data-backed actionable recommendations on the topic of mobile subscription models in the upcoming 4 weeks.

On behalf of our team and all participating students, the Chair of Digital Marketing would like to thank Michael Horn for enriching our course with such an interesting guest lecture and for introducing the XING Premium Challenge.