Not only at WHU - Otto Beisheim School of Management did events such as conferences, guest lectures, and student congresses have had to be canceled, but also in the whole world events such as theater performances, concerts, festivals, and trade fairs have been suspended ever since the outbreak of the corona crisis. The pandemic has forced entire branches of industries to shut down to counteract the spread of the virus.
With the "Night of Light" initiative, during the night of June 22 to 23, companies from the events industry sent out a signal to draw attention to the dramatic situation in the events industry. Like almost 9,000 other buildings of event organizers, companies, and institutions, the main building of WHU, the Marienburg on the Vallendar Campus, was illuminated in red. The event, which was, as the website states, intended to be a "flaming appeal and call for help to politicians to save the event industry”, aims to establish a dialog with politicians.