Chair of Strategy and Marketing

Our Alumna Prof. Dr. Eva Schuckmann

Prof. Dr. Eva Schuckmann has been appointed Professor of Digital Marketing.

We are delighted to announce that our alumna Dr. Eva Schuckmann has been appointed Professor of Digital Marketing by Ostbayerische Technische Hochschule Regensburg.

Professor Schuckmann worked as scientific research assistant and wrote her dissertation on “Shopping Enjoyment: Determinants, Impacts and moderating Effects” at our chair. Afterwards, she worked as Management Consultant at Porsche Consulting and SapientRazorfish and as Head of Product ‘edding code’ at edding Tech... Solutions. She has also been running independent consulting projects on digital strategy. In addition, she was lecturer at Munich University of Applied Sciences and Grenoble École de Management.

Professor Fassnacht & Team cordially congratulate Prof. Dr. Eva Schuckmann on her new position!