Tesla is considering entering the German electricity market and Volkswagen has already entered the energy market by offering 100% renewable electricity. Will German clean power providers soon face competition from the automotive industry? “From my point of view, it is all about extending the range of services and creating greater lock-in effects for customers”, says Prof. Dr. Martin Fassnacht in his interview with the Business Insider. Read the full article and his comments on this topic here.
Chair of Strategy and Marketing
Quotations of Prof. Fassnacht in the Business Insider
Prof. Fassnacht commented on the ambitions of the automotive industry towards the energy market