Chair of Strategy and Marketing

Prof. Fassnacht cited in the WirtschaftsWoche

Will some companies like WW benefit from the current situation?

The business model of WW, formerly Weight Watchers, has been in crisis for a long time. However, the lockdowns around the globe and the closure of gyms have led to an unexpected growth, mainly due to the new digital-only subscribers. Will the current situation help the company boost its digital transformation ambitions? And will WW be successful in the long run? WirtschaftsWoche asked Prof. Dr. Martin Fassnacht to comment on this topic.

Read the full article in the current issue of Wirtschaftswoche (28.08.2020, p. 58-59).