Chair of Strategy and Marketing

Quotations of Prof. Fassnacht in the Spiegel

Spiegel asked Prof. Fassnacht to comment on masks and their effects on the retailing industry.

Face masks have become an essential part of our daily life in the effort to prevent the spread of COVID-19. But will masks also belong to our future? In this week’s cover story, DER SPIEGEL addresses the questions of how wearing a face mask affects our lives and whether we will ever be able to get rid of them. Considering their effects for retailers, Prof. Dr. Martin Fassnacht says: “For the fashion industry, the masks are a stroke of luck. They are becoming a fashion accessory”. He also pointed out: “Masks could possibly even replace the tie as the industry's important source of revenue”.

The complete article “Scarf and blessing” is available in the latest issue of "Der Spiegel" (August 14, 2020, pp. 8-15).