Chair of Marketing and Commerce

Real-Life Case with SHISEIDO

The beauty industry is a fast-paced field and places high demands on those responsible for marketing activities.

Our Part-Time MBA students had a unique chance to create solutions for some challenging tasks while working on the SHISEIDO Real-Life Case. The case was supervised by Catharina Christe (General Manager Prestige Division at SHISEIDO), who provided the students with four current issues. On Saturday, February 1, 2020, the student groups successfully presented the results of their work and discussed the solutions.

We thank Catharina Christe for her contribution to our marketing class and for joining us over two weekends.