WHU
Marketing and Sales Group

Weiler, M., Stolz, S., Lanz, A., Schlereth, C., Hinz, O. (2022), Social capital accumulation through social media networks: evidence from a randomized field experiment and individual-level panel data, MIS Quarterly, Vol. 46 (2), pp. 771-812.

Marketing and Sales Group

Keller, K., Schlereth, C., Hinz, O. (2021), Sample-based longitudinal discrete choice experiments: preferences of electric vehicles over time, Journal of the Academy of Marketing Science, Vol. 49 (3), pp. 482–500.

Marketing and Sales Group

Herzog, W., Hattula, J., Dahl, D. (2021), Marketers project their personal preferences onto consumers: overcoming the threat of egocentric decision making, Journal of Marketing Research, Vol. 58 (3), pp. 456-475.

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