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The latest news, success stories, and business insights from across the WHU community
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WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
Guest lecture of Catharina Christe, General Manager Shiseido Germany
Apl. Professorship of Marketing

Guest lecture of Catharina Christe, General Manager Shiseido Germany

On January, 27th, 2021 the students of the “Brand Management” course of Prof. Brexendorf welcomed Catharina Christe, ‎General Manager of the Prestige…

 
Article published in „Der Markenartikel – Magazin für Markenführung“
Apl. Professorship of Marketing

Article published in „Der Markenartikel – Magazin für Markenführung“

Which role plays the product packaging in the omnichannel world and which challenges results for brands?

 
Guest lecture of Christian Fenner, Partner at Bain & Company Munich, within the BSc course "Brand Management"
Apl. Professorship of Marketing

Guest lecture of Christian Fenner, Partner at Bain & Company Munich, within the BSc course "Brand Management"

Why is branded growth important and which challenges do brands face to ensure sustainable long-term growth?

 
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