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The latest news, success stories, and business insights from across the WHU community
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WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
Retail Expert Professor Martin Fassnacht on WDR 5 Morgenecho
Chair of Strategy and Marketing

Retail Expert Professor Martin Fassnacht on WDR 5 Morgenecho

Professor Fassnacht on why Galeria Karstadt Kaufhof is closing 52 stores and the concerning forecast for the department store concept

 
New Publication on Vertical Line Extension
Marketing & Sales Group

New Publication on Vertical Line Extension

A comprehensive research paper by Anna-Karina Schmitz, Tim Oliver Brexendorf and Martin Fassnacht

 
FAZ Quotes Professor Fassnacht on Self-Service Consumer Trend
Chair of Strategy and Marketing

FAZ Quotes Professor Fassnacht on Self-Service Consumer Trend

Why consumers must take on more and more themselves: from self-service, apps & automation in shopping to services.

 
Professor Fassnacht in ARD Mediathek interview
Chair of Strategy and Marketing

Professor Fassnacht in ARD Mediathek interview

Prof. Fassnacht gives his opinion on the topic "Are outlets really worth to save money?" in ARD Mediathek-Servicezeit

 
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