FTMBA 2020_I Foundations of Entrepreneurship
Kurs ID
MBA EAI621, MBA EAI621 SI
Art des Kurses
FT MBA LV
Wochenstunden
2,0
Semester
HS 2019
Vortragssprache
Englisch
Vortragende/r
Prof. Dr. Peter Witt
Bitte beachten Sie, dass AustauschstudentInnen im BSc-Programm der WHU eine höhere Anzahl an Credits erwerben als hier aufgeführt. Für weitere Informationen wenden Sie sich bitte direkt an das [International Relations Office].
Kursinhalt
The course investigates the process of starting a new company from the perspective of an entrepreneur. It provides participants with a theoretical background on entrepreneurship, gives practical advice and knowledge on how to start a company, and discusses the preparation of business plans. We especially focus on three steps of the entrepreneurial journey: opportunity recognition, resource acquisition, and implementation. In addition, the course also looks at the challenges in later stages of the entrepreneurial process, e.g. managing fast growth and realizing a profitable exit.
Termine
Date | Time |
---|---|
Thursday, 10.10.2019 | 09:00 - 17:00 |
Friday, 11.10.2019 | 09:00 - 17:00 |
Wednesday, 16.10.2019 | 09:00 - 17:00 |
Thursday, 24.10.2019 | 09:00 - 10:30 |
Lernerfolge
Students understand the major challenges in the process of creating a new company. They learn how to write convincing business plans. Students are enabled to acquire the necessary resources to start their own company. They learn how to raise capital, how to recruit employees, and how to get partners for their new venture.
Literatur
Spinelli, Stephen/Adams, Robert (2016): New Venture Creation, Entrepreneurship For The 21st Century, Tenth Edition, Boston Witt, Peter/Brachtendorf, German (2006): Staged Financing of Start-ups, in: Financial Markets and Portfolio Management 20, No. 2, 185-203.Witt, Peter/Rode, Verena (2005): Corporate Brand Building in Start-ups, in: Journal of Enterprising Culture 13, No. 3, 271-292.
Lernmethoden
Lectures, class discussion, case studies
Art der Prüfung
Grading:
2 Case Study Assignments(50%)
Final examination(50%) - Take@HomeExam
Umfang
90