FTMBA 2021_II Workshop Business Skills: Case Analysis and Logic in Writing Case Reports

The objective of this workshop is to equip you with tools that help in logically structuringpresentations and case reports. Case study analysis requires organizing existing and newinformation into relevant frameworks in order to perform a sound analysis. Although theprocess may seem straight-forward, group discussions are often lengthy and one realizes thelack in time to capture the entire discussion in a presentation or a report.

In this workshop, we will use some tools to present topics from case studies in a logical sense.Using some reading material and a case-study, we will navigate through the process ofstructuring arguments and effectively communicating them (either in a presentation or a casereport document).

We will use the concepts from the book “The Pyramid Principle” by Barbara Minto to guide usthrough the process of logical thinking, conducting a sound analysis and presenting it. Thisworkshop will also use an article as well as a case study to train you in structuringpresentations and writing case reports.

Attendance