PTMBA 2020 Price Management
Kurs ID
MBA MKT621 SI, MBA MKT621
Art des Kurses
PT MBA LV
Wochenstunden
2,0
Semester
FS 2020
Vortragssprache
Englisch
Vortragende/r
Prof. Dr. Martin Fassnacht
Bitte beachten Sie, dass AustauschstudentInnen im BSc-Programm der WHU eine höhere Anzahl an Credits erwerben als hier aufgeführt. Für weitere Informationen wenden Sie sich bitte direkt an das [International Relations Office].
Kursinhalt
The course covers the following topics:
- Foundations of price management
- Price strategy
- Pricing analysis
- Price decisions
- Implementation and monitoring
- Innovations in price management
- Industry specific deep dive
Termine
Date | Time |
---|---|
Saturday, 23.05.2020 | 09:15 - 16:45 |
Sunday, 24.05.2020 | 09:15 - 16:45 |
Saturday, 06.06.2020 | 09:15 - 16:45 |
Saturday, 20.06.2020 | 23:50 - 23:55 |
Lernerfolge
The course enhances six categories of competences:
- factual knowledge (e.g., pricing terminology, characteristics of price management),
- management capacities (e.g., price as powerful marketing instrument),
- global knowledge (e.g., different industries, innovations, consumer insights ),
- teamwork (e.g., case study),
- critical thinking (e.g., class discussions, development of solutions for the case study) and
- practical knowledge (e.g., case study, guest lectures).
Literatur
Suggestes readings (not compulsory):[1] Simon, H./Fassnacht, M. (2019):Price Management: Strategy, Analysis, Decision, Implementation (Englisch), 1st. Edition, Springer. [2] Nagle, T.T./Hogan, J.E./Zale, J. (2011): The Strategy and Tactics of Pricing: A Guide to Growing More Profitably, 5th ed., New Jersey: Pearson Education.Further literature: Will be announced during the lecture.
Lernmethoden
Guest Lectures (15%), Lecture (70%), Classroom Discussion (15%)
Grading:
50% Case (intended)
50% Take Home Exam
Grading:
50% Case (intended)
50% Take Home Exam
Art der Prüfung
50% Take Home Exam,
50% Case Study (intended)
50% Case Study (intended)
Voraussetzungen
Basic Marketing Knowledge
Umfang
60