PTMBA 2021 Workshop The Perfect Pitch

The pitch is all or nothing – it demands everything you know and everything you are capable of. But especially important here is how your expertise is perceived. Brain research has shown that your ability to successfully pitch something will largely depend on how you affect others. Your customers will mostly judge you and what you’re selling on the basis of impressions. You can take deliberate steps to control the impressions that you leave. If you can manage to create a desire in the customer’s mind, you are one big step closer to closing that deal.

Which structural principle triggers the desire to buy? How can complex information be memorably conveyed in a short time? Which manner of performance generates the greatest resonance possible? And how can challenging situations be overcome?

Severin von Hoensbroechwill provide you with strategies, techniques and extensive practical knowledge for the perfect pitch.

Stage building:Create the context for your own performance

Framing:Change your audience’s point of view

Storytelling:Generate credibility with authentic stories

Narrative arc:Present the pitch as a compelling story

Inception:Create a desire in the mind of the customer