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PTMBA2022 Group 1: Midterm Strategy Challenge

This course offers a vivid action{\uc1\u8208*}based learning experience of strategy making and execution. In a multiple{\uc1\u8208*}round business game simulation participants act as executive decision makers of firms operating in a world full of uncertainty and surprises. In an increasingly complex market setting of competitive strategic interaction, strategic and tactical decisions have to be taken with respect to typical business functions, such as purchasing, production, marketing & sales, finance, human resources, and R&D) while stakeholder influences have to be anticipated and managed. In various assignments teams will have to formulate and present their competitive and corporate strategies and justify their decisions. Accompanying classroom sessions recap on relevant concepts and tools of strategic management as part of the (de)brief of the game.
Kurs ID
MBA MGMT555
Art des Kurses
PT MBA LV
Wochenstunden
2,0
Semester
FS 2021
Vortragssprache
Englisch
Vortragende/r
Prof. Dr. Jürgen Weigand
Bitte beachten Sie, dass AustauschstudentInnen im BSc-Programm der WHU eine höhere Anzahl an Credits erwerben als hier aufgeführt. Für weitere Informationen wenden Sie sich bitte direkt an das [International Relations Office].
This course offers a vivid action‐based learning experience of strategy making and execution. In a multiple‐round business game simulation participants act as executive decision makers of firms operating in a world full of uncertainty and surprises. In an increasingly complex market setting of competitive strategic interaction, strategic and tactical decisions have to be taken with respect to typical business functions, such as purchasing, production, marketing & sales, finance, human resources, and R&D) while stakeholder influences have to be anticipated and managed. In various assignments teams will have to formulate and present their competitive and corporate strategies and justify their decisions. Accompanying classroom sessions recap on relevant concepts and tools of strategic management as part of the (de)brief of the game.
Date Time
Friday, 09.07.2021 08:45 - 19:30
Saturday, 10.07.2021 08:45 - 19:30
Sunday, 11.07.2021 08:45 - 19:30
Business simulation game
Company performance in the business simulation game, strategy paper assignment, investment game.The assessment is based on team performance.
30
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