Qualitative Research Methods (Kick-Off Session HS 2021 - Further Course dates FS 2022)

This course will provide participants with knowledge on a broad range of qualitative approaches in the field of business research, such as case studies, grounded theory, ethnography, or action research. It further covers ways to bridge the divide between qualitative and quantitative research, such as mixed methods and qualitative comparative analysis (QCA). The course is interactively designed in order to discuss benefits and challenges of conducting and publishing qualitative research.