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UX & UI Design (in cooperation with Le Wagon)

Kurs ID
GEN435
Art des Kurses
BSc Kurs Studium Generale
Wochenstunden
ECTS
1
Semester
FS 2020
Vortragssprache
Englisch
Vortragende/r
Prof. Dr. Ralf Fendel
Bitte beachten Sie, dass AustauschstudentInnen im BSc-Programm der WHU eine höhere Anzahl an Credits erwerben als hier aufgeführt. Für weitere Informationen wenden Sie sich bitte direkt an das [International Relations Office].
Context

Airbnb changed the way people travel, Netflix changed the way people entertain themselves, Slack changed the way people communicate at work. Why are these services so successful? They identified a strong need and built a great user experience around it.

Learning Objective: build your app's prototype

The UX & UI Design course will enable students to collaborate much more efficiently with designers and developers throughout their career. It guides them through the process of designing a digital product (e.g. a web or mobile application): from understanding a user's pain to drafting a solution and finally building and testing an interactive mock-up. In short, students will learn how to build a product that responds to the needs of the market. They will also become familiar with the usual design workflow for any digital product (user research / wireframe / user tests / mock-up / UX analytics).

Targeted Skills

- Define UX personas and user journeys for the most important tasks of your application.

- Draw user flows to model your user journeys.

- Build an interactive prototype using professional design tools (Figma)

- Run user tests to collect feedback and validate your design Learn the basics of visual identity

- In-depth understanding of designers' workflow

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