Prof. Dr. Walter Herzog
Walter Herzog
Prof. Dr.
walter.herzog[at]whu.edu
Weitere Informationen Publikationen
Group
Marketing and Sales Group
Fachgebiete
Measurement Theory, Causal Inference, Consumer Psychology, Management Psychology
Weitere Informationen Publikationen
Group
Marketing and Sales Group
Fachgebiete
Measurement Theory, Causal Inference, Consumer Psychology, Management Psychology
Kontaktieren Sie uns

Aktuelle Publikationen

Marketing and Sales Group

Do customer discounts affect frontline employees?

Troebs, C.-C., Wagner, T., Herzog, W. (2021), Do customer discounts affect frontline employees?, Journal of Service Research, Vol. 24 (3), pp. 390-404.

Download
Marketing and Sales Group

Marketers project their personal preferences onto consumers

Herzog, W., Hattula, J., Dahl, D. (2021), Marketers project their personal preferences onto consumers: overcoming the threat of egocentric decision making, Journal of Marketing Research, Vol. 58 (3), pp. 456-475.

Download
Marketing and Sales Group

Do customer discounts affect frontline employees?

Troebs, C.-C., Wagner, T., Herzog, W. (2021), Do customer discounts affect frontline employees?, Journal of Service Research, Vol. 24 (3), pp. 390-404.

Download
Marketing and Sales Group

Marketers project their personal preferences onto consumers

Herzog, W., Hattula, J., Dahl, D. (2021), Marketers project their personal preferences onto consumers: overcoming the threat of egocentric decision making, Journal of Marketing Research, Vol. 58 (3), pp. 456-475.

Download