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Die Alumni des Lehrstuhls für Strategie und Marketing

Einfluss nehmen, Wirkung erzielen!

Dr. Saskia Appelhoff
Dr. Saskia Appelhoff
Venture Partner, Antler — Dissertation: The Influence of the Image of the Branch Office on the Product Evaluation of Trademarks.
Prof. Dr. Sabine Benoit
Prof. Dr. Sabine Benoit
Professor of Marketing, Surrey Business School, University of Surrey, Guildford (GB) — Habilitation: Customers as collaborators – implications for marketing.
Dr. Frank Breitschwerdt
Dr. Frank Breitschwerdt
Managing Director, Helpcheck — Dissertation: Price Management of Consumer Goods Manufacturers.
Prof. Dr. Christina Cramer
Prof. Dr. Christina Cramer
Professor of Market and Consumption, Hochschule Hamm-Lippstadt — Dissertation: Convenience in Commerce.
Dr. Jil-Marie Dahm
Dr. Jil-Marie Dahm
Associate Partner, McKinsey & Company — Dissertation: The Veblen Effect Revisited.
Dr. Christina Ellringmann
Dr. Christina Ellringmann
Senior Partner & Head of DACH, Bain & Company — Dissertation: Differentiation of Trading Companies.
Dr. Andreas Ettinger
Dr. Andreas Ettinger
Head of Customer Data, Miele & Cie. KG — Dissertation: Effects of Purchasing-Convenience.
Dr. Evelyn Friedel
Dr. Evelyn Friedel
Senior Pricing Manager, Market Access, AbbVie — Dissertation: Price Elasticity.
Dr. Modan Huang
Dr. Modan Huang
Corporate Strategy & Transformation, Südzucker Group — Dissertation: Perceived Product Newness from the Consumer’s Perspective – Literature Review and Conceptual Analysis.
Prof. Dr. Sonja Klose
Prof. Dr. Sonja Klose
Professor of Marketing, Hochschule für Wirtschaft und Recht Berlin — Dissertation: Endangering of Existing Client Relationships.
Dr. Philipp Nikolaus Kluge
Dr. Philipp Nikolaus Kluge
Partner, McKinsey & Company — Dissertation: Marketing Luxury Goods Online.
Dr. Jerome Alexander Königsfeld
Dr. Jerome Alexander Königsfeld
Partner, McKinsey & Company — Dissertation: Essays on Sales Promotion Management in Retailing.
Dr. Ibrahim Köse
Dr. Ibrahim Köse
Senior Manager, Brand and Marketing Services, DFB GmbH — Dissertation: Quality of Electronic Services.
Dr. Jonas Lechermeier
Dr. Jonas Lechermeier
Head of Business Intelligence, Genesis Motor Europe GmbH — Dissertation: Essays on the Effects of Selected Performance Feedback Characteristics on Individuals’ Reactions – Learnings from a Literature Review and Empirical Studies.
Dr. Jochen Mahadevan
Dr. Jochen Mahadevan
Managing Director Southern & Eastern Europe und North America, Miele Professional — Dissertation: Perceived Price Fairness with Individual-Related Price Differentiation.
Dr. Sabine Markmiller
Dr. Sabine Markmiller
Director Corporate Partnerships, BurdaVerlag — Dissertation: EDLP versus Hi-Lo Pricing Strategies in Retailing.
Dr. Henning Mohr
Dr. Henning Mohr
Director Sales & Marketing Practice, Aurelius — Dissertation: The Price-Management Process of Luxury Brands.
Dr. Yorck Nelius
Dr. Yorck Nelius
Co-Founder, Solarcompare.de — Dissertation: Organization of the Price-Management of Consumer Goods Manufacturers.
Dr. Tawia Odoi
Dr. Tawia Odoi
Member of the Executive Board, Lidl Digital — Dissertation: Artificial Intelligence in Retail: Drivers, Use Cases and Success Factors
Dr. Daniela Plath
Dr. Daniela Plath
Director Marketing & Media Strategy, Sky Deutschland GmbH — Dissertation: Essays on Vertical Brand Extension – Conceptual and Empirical Analyses.
Dr. Katia Rumpf
Dr. Katia Rumpf
Director Therapeutic Area Advocacy, Novartis — Dissertation: Price and Brand Extension.
Dr. Toni Schmidt
Dr. Toni Schmidt
CEO, EVEX Group — Dissertation: Shopper Behavior at the POP - Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice.
Jun.-Prof. Dr. Anna-Karina Schmitz
Jun.-Prof. Dr. Anna-Karina Schmitz
Assistant Professor and Director of the Henkel Center for Consumer Goods, WHU – Otto Beisheim School of Management — Dissertation: Essays on Premiumization and Vertical Line Extension.
Prof. Dr. Eva Schuckmann
Prof. Dr. Eva Schuckmann
Professor of Digital Marketing, Ostbayerische Technische Hochschule Regensburg — Dissertation: Shopping Enjoyment: Determinanten, Auswirkungen und moderierende Effekte.
Dr. Jonas Schütz
Dr. Jonas Schütz
Senior Consultant, Porsche Consulting — Dissertation: Online sales of premium cars: The virtual product presentation in the online customer journey.
Dr. Christian Stallkamp
Dr. Christian Stallkamp
Partner, MUUUH! Consulting — Dissertation: Operating Forms in the Automotive Trade.
Prof. Dr. Markus Szajna
Prof. Dr. Markus Szajna
Professor of Business Administration, DHBW Karlsruhe — Dissertation: Creating sales with showroomers.
Dr. Sebastian Unterhuber
Dr. Sebastian Unterhuber
Founder & CEO at Jarmino (www.jarmino.de) — Dissertation: Channel-based price differentiation: Literature review and empirical consumer research.
Dr. Carina Weiber
Dr. Carina Weiber
Senior Manager Central Controlling, Capgemini Engineering — Dissertation: Consumer Engagement on Facebook – Conceptual and Empirical Analyses.
Dr. Christian Wiegner
Dr. Christian Wiegner
Senior Project Manager / Program Manager "Digitalisation Health Care", Charité Berlin — Dissertation: Price-Performance Positioning.
Dr. Rebecca Winkelmann
Dr. Rebecca Winkelmann
Managing Director Executive Education, WHU – Otto Beisheim School of Management — Dissertation: Price Differentiation from a Consumer Perspective.
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