The Alumni of the Chair of Strategy and Marketing
Making an impact!
Dr. Saskia Appelhoff
Co-Founder und Co-CEO, Menotpause GmbH
● Dissertation: The Influence of the Image of the Branch Office on the Product Evaluation of Trademarks.
● Dissertation: The Influence of the Image of the Branch Office on the Product Evaluation of Trademarks.
Professor Sabine Benoit
Professor of Marketing (Practice), Singapore Management University
● Habilitation: Customers as collaborators – implications for marketing.
● Habilitation: Customers as collaborators – implications for marketing.
Dr. Sophie Biallowons
Associate Director of the Sustainability Management Center (SMC) & Manager Henkel Center for Consumer Goods, WHU
● Dissertation: Essays on Brand Extension Success Factors
● Dissertation: Essays on Brand Extension Success Factors
Dr. Frank Breitschwerdt
Managing Director, Helpcheck
● Dissertation: Price Management of Consumer Goods Manufacturers.
● Dissertation: Price Management of Consumer Goods Manufacturers.
Professor Christina Cramer
Professor of Market and Consumption, Hochschule Hamm-Lippstadt
● Dissertation: Convenience in Commerce.
● Dissertation: Convenience in Commerce.
Dr. Jil-Marie Dahm
Head of Company Strategy, Marks & Spencer
● Dissertation: The Veblen Effect Revisited.
● Dissertation: The Veblen Effect Revisited.
Dr. Christina Ellringmann
Managing Partner DE & AT, Bain & Company
● Dissertation: Differentiation of Trading Companies.
● Dissertation: Differentiation of Trading Companies.
Dr. Andreas Ettinger
Head of Customer Data, Miele & Cie. KG
● Dissertation: Effects of Purchasing-Convenience.
● Dissertation: Effects of Purchasing-Convenience.
Dr. Evelyn Friedel (†)
Senior Pricing Manager, Market Access, AbbVie
● Dissertation: Price Elasticity.
● Dissertation: Price Elasticity.
Dr. Modan Huang
Senior Manager Investor Relations, Südzucker Group
● Dissertation: Perceived Product Newness from the Consumer’s Perspective – Literature Review and Conceptual Analysis.
● Dissertation: Perceived Product Newness from the Consumer’s Perspective – Literature Review and Conceptual Analysis.
Professor Sonja Klose
Professor of Marketing, Hochschule für Wirtschaft und Recht Berlin
● Dissertation: Endangering of Existing Client Relationships.
● Dissertation: Endangering of Existing Client Relationships.
Dr. Philipp Nikolaus Kluge
Partner, McKinsey & Company
● Dissertation: Marketing Luxury Goods Online.
● Dissertation: Marketing Luxury Goods Online.
Dr. Jerome Alexander Königsfeld
Partner, McKinsey & Company
● Dissertation: Essays on Sales Promotion Management in Retailing.
● Dissertation: Essays on Sales Promotion Management in Retailing.
Dr. Ibrahim Köse
Head of Sports Business Intelligence, Schwarz Corporate Solutions
● Dissertation: Quality of Electronic Services.
● Dissertation: Quality of Electronic Services.
Dr. Jonas Lechermeier
Head of Business Intelligence, Hyundai Motor Europe
● Dissertation: Essays on the Effects of Selected Performance Feedback Characteristics on Individuals’ Reactions – Learnings from a Literature Review and Empirical Studies.
● Dissertation: Essays on the Effects of Selected Performance Feedback Characteristics on Individuals’ Reactions – Learnings from a Literature Review and Empirical Studies.
Dr. Katharina Göring-Lensing-Hebben
Managing Partner, Blimo GmbH/GLH Immobilien
● Dissertation: Essays on how to navigate through sustainability transformation challenges: An exploration of the consumer-company interplay
● Dissertation: Essays on how to navigate through sustainability transformation challenges: An exploration of the consumer-company interplay
Dr. Jochen Mahadevan
Senior Vice President Marketing, Sales & Service, Miele Professional
● Dissertation: Perceived Price Fairness with Individual-Related Price Differentiation.
● Dissertation: Perceived Price Fairness with Individual-Related Price Differentiation.
Dr. Sabine Markmiller
Executive Director, Felix Burda Stiftung
● Dissertation: EDLP versus Hi-Lo Pricing Strategies in Retailing.
● Dissertation: EDLP versus Hi-Lo Pricing Strategies in Retailing.
Dr. Henning Mohr
Director Sales & Marketing Practice, Aurelius
● Dissertation: The Price-Management Process of Luxury Brands.
● Dissertation: The Price-Management Process of Luxury Brands.
Dr. Yorck Nelius
Director Consumer Goods & Retail at Atreus, a Heidrick & Struggels Company
● Dissertation: Organization of the Price-Management of Consumer Goods Manufacturers.
● Dissertation: Organization of the Price-Management of Consumer Goods Manufacturers.
Dr. Tawia Odoi
Member of the Executive Board, Lidl Digital
● Dissertation: Artificial Intelligence in Retail: Drivers, Use Cases and Success Factors
● Dissertation: Artificial Intelligence in Retail: Drivers, Use Cases and Success Factors
Dr. Daniela Plath
Director Marketing & Media Strategy, Sky Deutschland GmbH
● Dissertation: Essays on Vertical Brand Extension – Conceptual and Empirical Analyses.
● Dissertation: Essays on Vertical Brand Extension – Conceptual and Empirical Analyses.
Dr. Katia Rumpf
Director Emerging Policies, Novartis
● Dissertation: Price and Brand Extension.
● Dissertation: Price and Brand Extension.
Dr. Toni Schmidt
Partner, Flex Capital
● Dissertation: Shopper Behavior at the POP - Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice.
● Dissertation: Shopper Behavior at the POP - Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice.
Jun.-Prof. Dr. Anna-Karina Schmitz
Assistant Professor of Marketing, Director of the Henkel Center for Consumer Goods (at WHU) and the WHU Sustainability Management Center
● Dissertation: Essays on Premiumization and Vertical Line Extension.
● Dissertation: Essays on Premiumization and Vertical Line Extension.
Professor Eva Schuckmann
Professor of Digital Marketing, Ostbayerische Technische Hochschule Regensburg
● Dissertation: Shopping Enjoyment: Determinanten, Auswirkungen und moderierende Effekte.
● Dissertation: Shopping Enjoyment: Determinanten, Auswirkungen und moderierende Effekte.
Dr. Jonas Schütz
Senior Consultant, Porsche Consulting
● Dissertation: Online sales of premium cars: The virtual product presentation in the online customer journey.
● Dissertation: Online sales of premium cars: The virtual product presentation in the online customer journey.
Dr. Christian Stallkamp
Partner, MUUUH! Consulting
● Dissertation: Operating Forms in the Automotive Trade.
● Dissertation: Operating Forms in the Automotive Trade.
Prof. Dr. Markus Szajna
Professor of Business Administration, DHBW Karlsruhe
● Dissertation: Creating sales with showroomers.
● Dissertation: Creating sales with showroomers.
Dr. Sebastian Unterhuber
Founder & CEO at Jarmino (www.jarmino.de)
● Dissertation: Channel-based price differentiation: Literature review and empirical consumer research.
● Dissertation: Channel-based price differentiation: Literature review and empirical consumer research.
Dr. Carina Weiber
Senior Manager Central Controlling, Capgemini Engineering
● Dissertation: Consumer Engagement on Facebook – Conceptual and Empirical Analyses.
● Dissertation: Consumer Engagement on Facebook – Conceptual and Empirical Analyses.
Dr. Christian Wiegner
Senior Project Manager / Program Manager "Digitalisation Health Care", Charité Berlin
● Dissertation: Price-Performance Positioning.
● Dissertation: Price-Performance Positioning.
Dr. Rebecca Winkelmann
Head of Administration, WHU – Otto Beisheim School of Management
● Dissertation: Price Differentiation from a Consumer Perspective.
● Dissertation: Price Differentiation from a Consumer Perspective.
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