Alumni

Dr. Saskia Appelhoff

Venture Partner, Antler — Dissertation: The Influence of the Image of the Branch Office on the Product Evaluation of Trademarks.

saskia.hardwig(at)whu.edu

Professor Sabine Benoit

Professor of Marketing (Practice), Singapore Management University — Habilitation: Customers as collaborators – implications for marketing.

sabine.moeller(at)ebs.edu

Dr. Frank Breitschwerdt

Managing Director, Helpcheck —

Dissertation: Price Management of Consumer Goods Manufacturers.

fbreit(at)whu.edu

Professor Christina Cramer

Professor of Market and Consumption, Hochschule Hamm-Lippstadt —

Dissertation: Convenience in Commerce.

christina.reith(at)whu.edu

Dr. Jil-Marie Dahm

Associate Partner, McKinsey & Company —

Dissertation: The Veblen Effect Revisited.

Jil-marie.dahm(at)whu.edu

Dr. Christina Ellringmann

Senior Partner & Head of DACH, Bain & Company —

Dissertation: Differentiation of Trading Companies.

christina.mueller(at)whu.edu

Dr. Andreas Ettinger

Head of Customer Data, Miele & Cie. KG —

Dissertation: Effects of Purchasing-Convenience.

andreas.ettinger(at)whu.edu

Dr. Evelyn Friedel

Senior Pricing Manager, Market Access, AbbVie —

Dissertation: Price Elasticity.

evelyn.friedel(at)whu.edu

Dr. Modan Huang

Corporate Strategy & Transformation, Südzucker Group —

Dissertation: Perceived Product Newness from the Consumer’s Perspective – Literature Review and Conceptual Analysis.

Modan.Huang(at)whu.edu

Professor Sonja Klose

Professor of Marketing, Hochschule für Wirtschaft und Recht Berlin —

Dissertation: Endangering of Existing Client Relationships.

sonja.klose(at)whu.edu

Dr. Philipp Nikolaus Kluge

Partner, McKinsey & Company —
Dissertation: Marketing Luxury Goods Online.

philipp.kluge(at)whu.edu

Dr. Jerome Alexander Königsfeld

Partner, McKinsey & Company —

Dissertation: Essays on Sales Promotion Management in Retailing.

jerome.koenigsfeld(at)whu.edu

Dr. Ibrahim Köse

Senior Manager, Brand and Marketing Services, DFB GmbH —

Dissertation: Quality of Electronic Services.

ibrahim.koese(at)whu.edu

Dr. Jonas Lechermeier

Head of Business Intelligence, Genesis Motor Europe GmbH —

Dissertation: Essays on the Effects of Selected Performance Feedback Characteristics on Individuals’ Reactions – Learnings from a Literature Review and Empirical Studies.

jonas.lechermeier(at)whu.edu

Dr. Jochen Mahadevan

Managing Director Southern & Eastern Europe und North America, Miele Professional —

Dissertation: Perceived Price Fairness with Individual-Related Price Differentiation.

jochen.mahadevan(at)whu.edu

Dr. Sabine Markmiller

Director Corporate Partnerships, BurdaVerlag —

Dissertation: EDLP versus Hi-Lo Pricing Strategies in Retailing.

Sabine.ElHusseini(at)whu.edu

Dr. Henning Mohr

Director Sales & Marketing Practice, Aurelius —

Dissertation: The Price-Management Process of Luxury Brands.

henning.mohr(at)whu.edu

Dr. Yorck Nelius

Director Consumer Goods & Retail at Atreus, a Heidrick & Struggels Company —

Dissertation: Organization of the Price-Management of Consumer Goods Manufacturers.

yorck.nelius(at)whu.edu

Dr. Tawia Odoi

Member of the Executive Board, Lidl Digital —

Dissertation: Artificial Intelligence in Retail: Drivers, Use Cases and Success Factors

tawia.odoi(at)whu.edu

Dr. Daniela Plath

Director Marketing & Media Strategy, Sky Deutschland GmbH —

Dissertation: Essays on Vertical Brand Extension – Conceptual and Empirical Analyses.

daniela.goetz(at)whu.edu

Dr. Katia Rumpf

Director Therapeutic Area Advocacy, Novartis —

Dissertation: Price and Brand Extension.

katia.rumpf(at)whu.edu

Dr. Toni Schmidt

CEO, EVEX Group —

Dissertation: Shopper Behavior at the POP - Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice.

toni.schmidt(at)whu.edu

Jun.-Prof. Dr. Anna-Karina Schmitz

Assistant Professor and Director of the Henkel Center for Consumer Goods, WHU – Otto Beisheim School of Management —

Dissertation: Essays on Premiumization and Vertical Line Extension.

anna-karina.schmitz(at)whu.edu

Professor Eva Schuckmann

Professor of Digital Marketing, Ostbayerische Technische Hochschule Regensburg —

Dissertation: Shopping Enjoyment: Determinanten, Auswirkungen und moderierende Effekte.

Eva.Schuckmann(at)whu.edu

Dr. Jonas Schütz

Senior Consultant, Porsche Consulting —

Dissertation: Online sales of premium cars: The virtual product presentation in the online customer journey.

jonas.schuetz(at)whu.edu

Dr. Christian Stallkamp

Partner, MUUUH! Consulting —

Dissertation: Operating Forms in the Automotive Trade.

christian.stallkamp(at)whu.edu

Prof. Dr. Markus Szajna

Professor of Business Administration, DHBW Karlsruhe —

Dissertation: Creating sales with showroomers.

markus.szajna(at)whu.edu

Dr. Sebastian Unterhuber

Founder & CEO at Jarmino (www.jarmino.de) —

Dissertation: Channel-based price differentiation: Literature review and empirical consumer research.

sebastian.unterhuber(at)whu.edu

Dr. Carina Weiber

Senior Manager Central Controlling, Capgemini Engineering —

Dissertation: Consumer Engagement on Facebook – Conceptual and Empirical Analyses.

carina.simon(at)whu.edu

Dr. Christian Wiegner

Senior Project Manager / Program Manager "Digitalisation Health Care", Charité Berlin —

Dissertation: Price-Performance Positioning.

christian.wiegner(at)whu.edu

Dr. Rebecca Winkelmann

Managing Director Executive Education, WHU – Otto Beisheim School of Management —

Dissertation: Price Differentiation from a Consumer Perspective.

rebecca.winkelmann(at)whu.edu

The Alumni of the Chair of Strategy and Marketing

Making an impact!