The Alumni of the Chair of Strategy and Marketing
Making an impact!
![Dr. Saskia Appelhoff Dr. Saskia Appelhoff](/fileadmin/_processed_/b/7/csm_Chair_of_Strategy_and_Marketing_Saskia-Appelhoff_2_0bb9cf1087.jpg)
Dr. Saskia Appelhoff
Venture Partner, Antler — Dissertation: The Influence of the Image of the Branch Office on the Product Evaluation of Trademarks.
![Professor Sabine Benoit Professor Sabine Benoit](/fileadmin/_processed_/3/8/csm_Chair_of_Strategy_and_Marketing_Sabine-Benoit_e3b9fe5e6b.jpg)
Professor Sabine Benoit
Professor of Marketing, Surrey Business School, University of Surrey, Guildford (GB) —
Habilitation: Customers as collaborators – implications for marketing.
![Dr. Frank Breitschwerdt Dr. Frank Breitschwerdt](/fileadmin/_processed_/1/3/csm_Marketing_Sales_Group_Frank-Breitschwerdt_58966b76aa.jpg)
Dr. Frank Breitschwerdt
Managing Director, Helpcheck —
Dissertation: Price Management of Consumer Goods Manufacturers.
![Professor Christina Cramer Professor Christina Cramer](/fileadmin/_processed_/d/8/csm_Chair_of_Strategy_and_Marketing_Christina-Reith_8bb6a5dec9.jpg)
Professor Christina Cramer
Professor of Market and Consumption, Hochschule Hamm-Lippstadt —
Dissertation: Convenience in Commerce.
![Dr. Jil-Marie Dahm Dr. Jil-Marie Dahm](/fileadmin/_processed_/0/c/csm_Chair_of_Strategy_and_Marketing_Jill-Dahm_3dfe88c617.jpg)
Dr. Jil-Marie Dahm
Associate Partner, McKinsey & Company —
Dissertation: The Veblen Effect Revisited.
![Dr. Christina Ellringmann Dr. Christina Ellringmann](/fileadmin/_processed_/9/f/csm_Marketing_Sales_Group_ellringmann-christina_256286afc4.jpg)
Dr. Christina Ellringmann
Senior Partner & Head of DACH, Bain & Company —
Dissertation: Differentiation of Trading Companies.
![Dr. Andreas Ettinger Dr. Andreas Ettinger](/fileadmin/_processed_/2/2/csm_Marketing_Sales_Group_Andreas-Ettinger_99ff41d146.jpg)
Dr. Andreas Ettinger
Head of Customer Data, Miele & Cie. KG —
Dissertation: Effects of Purchasing-Convenience.
![Dr. Evelyn Friedel Dr. Evelyn Friedel](/fileadmin/_processed_/9/e/csm_Marketing_Sales_Group_Evelyn-Friedel_b1e315835d.png)
Dr. Evelyn Friedel
Senior Pricing Manager, Market Access, AbbVie —
Dissertation: Price Elasticity.
![Dr. Modan Huang Dr. Modan Huang](/fileadmin/_processed_/b/9/csm_Marketing_Sales_Group_Modan_Huang_8fd3d78e44.jpg)
Dr. Modan Huang
Corporate Strategy & Transformation, Südzucker Group —
Dissertation: Perceived Product Newness from the Consumer’s Perspective – Literature Review and Conceptual Analysis.
![Professor Sonja Klose Professor Sonja Klose](/fileadmin/_processed_/c/4/csm_Marketing_Sales_Group_Sonja-Klose_511c483351.jpg)
Professor Sonja Klose
Professor of Marketing, Hochschule für Wirtschaft und Recht Berlin —
Dissertation: Endangering of Existing Client Relationships.
![Dr. Philipp Nikolaus Kluge Dr. Philipp Nikolaus Kluge](/fileadmin/_processed_/0/c/csm_Marketing_Sales_Group_Philipp-Nikolaus-Kluge_fd22def6f0.jpg)
Dr. Philipp Nikolaus Kluge
Partner, McKinsey & Company —
Dissertation: Marketing Luxury Goods Online.
![Dr. Jerome Alexander Königsfeld Dr. Jerome Alexander Königsfeld](/fileadmin/_processed_/3/b/csm_Marketing_Sales_Group_Jerome-Alexander-Koenigsfeld_2f31bf9ed9.jpg)
Dr. Jerome Alexander Königsfeld
Partner, McKinsey & Company —
Dissertation: Essays on Sales Promotion Management in Retailing.
![Dr. Ibrahim Köse Dr. Ibrahim Köse](/fileadmin/_processed_/a/4/csm_Marketing_Sales_Group_Ibrahim-Koese_50f43233ea.jpg)
Dr. Ibrahim Köse
Senior Manager, Brand and Marketing Services, DFB GmbH —
Dissertation: Quality of Electronic Services.
![Dr. Jonas Lechermeier Dr. Jonas Lechermeier](/fileadmin/_processed_/3/9/csm_Marketing_Sales_Group_Jonas-Lechermeier_b0b258e7cb.jpg)
Dr. Jonas Lechermeier
Head of Business Intelligence, Genesis Motor Europe GmbH —
Dissertation: Essays on the Effects of Selected Performance Feedback Characteristics on Individuals’ Reactions – Learnings from a Literature Review and Empirical Studies.
![Dr. Jochen Mahadevan Dr. Jochen Mahadevan](/fileadmin/_processed_/7/6/csm_Marketing_Sales_Group_Mahadevan_8a1b3a96af.jpg)
Dr. Jochen Mahadevan
Managing Director Southern & Eastern Europe und North America, Miele Professional —
Dissertation: Perceived Price Fairness with Individual-Related Price Differentiation.
![Dr. Sabine Markmiller Dr. Sabine Markmiller](/fileadmin/_processed_/3/1/csm_Marketing_Sales_Group_Sabine-Markmiller_0061cec112.jpg)
Dr. Sabine Markmiller
Director Corporate Partnerships, BurdaVerlag —
Dissertation: EDLP versus Hi-Lo Pricing Strategies in Retailing.
![Dr. Henning Mohr Dr. Henning Mohr](/fileadmin/_processed_/7/6/csm_Marketing_Sales_Group_Henning_Mohr_e7724749c9.jpg)
Dr. Henning Mohr
Director Sales & Marketing Practice, Aurelius —
Dissertation: The Price-Management Process of Luxury Brands.
![Dr. Yorck Nelius Dr. Yorck Nelius](/fileadmin/_processed_/6/1/csm_Marketing_Sales_Group_Yorck-Nelius_2e639c871c.jpg)
Dr. Yorck Nelius
Director Consumer Goods & Retail at Atreus, a Heidrick & Struggels Company —
Dissertation: Organization of the Price-Management of Consumer Goods Manufacturers.
![Dr. Tawia Odoi Dr. Tawia Odoi](/fileadmin/_processed_/9/7/csm_Marketing_Sales_Group_Tawia-Odoi_562d06d670.jpg)
Dr. Tawia Odoi
Member of the Executive Board, Lidl Digital —
Dissertation: Artificial Intelligence in Retail: Drivers, Use Cases and Success Factors
![Dr. Daniela Plath Dr. Daniela Plath](/fileadmin/_processed_/2/c/csm_Marketing_Sales_Group_Daniela-Goetz_3f3346cce8.jpg)
Dr. Daniela Plath
Director Marketing & Media Strategy, Sky Deutschland GmbH —
Dissertation: Essays on Vertical Brand Extension – Conceptual and Empirical Analyses.
![Dr. Katia Rumpf Dr. Katia Rumpf](/fileadmin/_processed_/5/9/csm_Marketing_Sales_Group_Katia-Rumpf_bdb94958be.jpg)
Dr. Katia Rumpf
Director Therapeutic Area Advocacy, Novartis —
Dissertation: Price and Brand Extension.
![Dr. Toni Schmidt Dr. Toni Schmidt](/fileadmin/_processed_/d/7/csm_Marketing_Sales_Group_Toni-Schmidt_36915afda0.jpg)
Dr. Toni Schmidt
CEO, EVEX Group —
Dissertation: Shopper Behavior at the POP - Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice.
![Jun.-Prof. Dr. Anna-Karina Schmitz Jun.-Prof. Dr. Anna-Karina Schmitz](/fileadmin/_processed_/4/c/csm_Marketing_Sales_Group_Schmitz_Anna-Karina_19ccbe472a.jpg)
Jun.-Prof. Dr. Anna-Karina Schmitz
Assistant Professor and Director of the Henkel Center for Consumer Goods, WHU – Otto Beisheim School of Management —
Dissertation: Essays on Premiumization and Vertical Line Extension.
![Professor Eva Schuckmann Professor Eva Schuckmann](/fileadmin/_processed_/2/5/csm_Marketing_Sales_Group_Eva-Schuckmann_12f10f35e2.jpg)
Professor Eva Schuckmann
Professor of Digital Marketing, Ostbayerische Technische Hochschule Regensburg —
Dissertation: Shopping Enjoyment: Determinanten, Auswirkungen und moderierende Effekte.
![Dr. Jonas Schütz Dr. Jonas Schütz](/fileadmin/_processed_/a/3/csm_Marketing_Sales_Group_Jonas-Schuetz_435c7b36f9.jpg)
Dr. Jonas Schütz
Senior Consultant, Porsche Consulting —
Dissertation: Online sales of premium cars: The virtual product presentation in the online customer journey.
![Dr. Christian Stallkamp Dr. Christian Stallkamp](/fileadmin/_processed_/4/e/csm_Marketing_Sales_Group_Christian-Stallkamp_9051cb7eb6.jpg)
Dr. Christian Stallkamp
Partner, MUUUH! Consulting —
Dissertation: Operating Forms in the Automotive Trade.
![Prof. Dr. Markus Szajna Prof. Dr. Markus Szajna](/fileadmin/_processed_/6/4/csm_Marketing_Sales_Group_Markus-Szajna_0f9a5a079f.jpg)
Prof. Dr. Markus Szajna
Professor of Business Administration, DHBW Karlsruhe —
Dissertation: Creating sales with showroomers.
![Dr. Sebastian Unterhuber Dr. Sebastian Unterhuber](/fileadmin/_processed_/3/0/csm_Marketing_Sales_Group_Sebastian-Unterhuber_6fa247c558.jpg)
Dr. Sebastian Unterhuber
Founder & CEO at Jarmino (www.jarmino.de) —
Dissertation: Channel-based price differentiation: Literature review and empirical consumer research.
![Dr. Carina Weiber Dr. Carina Weiber](/fileadmin/_processed_/0/4/csm_Marketing_Sales_Group_Carina-Simon_bcebb0e2de.jpg)
Dr. Carina Weiber
Senior Manager Central Controlling, Capgemini Engineering —
Dissertation: Consumer Engagement on Facebook – Conceptual and Empirical Analyses.
![Dr. Christian Wiegner Dr. Christian Wiegner](/fileadmin/_processed_/8/8/csm_Marketing_Sales_Group_Christian-Wiegner_fca555cdab.jpg)
Dr. Christian Wiegner
Senior Project Manager / Program Manager "Digitalisation Health Care", Charité Berlin —
Dissertation: Price-Performance Positioning.
![Dr. Rebecca Winkelmann Dr. Rebecca Winkelmann](/fileadmin/_processed_/0/f/csm_Marketing_Sales_Group_Rebecca-Winkelmann_161e4e550d.jpg)
Dr. Rebecca Winkelmann
Managing Director Executive Education, WHU – Otto Beisheim School of Management —
Dissertation: Price Differentiation from a Consumer Perspective.
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