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Prof. Dr. Ralf Elsner

Kurzlebenslauf

  • Professor für Marketing und Vertrieb, Steinbeis Hochschule, Berlin, Deutschland, seit 2016
  • Habilitation, WHU - Otto Beisheim School of Management, Vallendar, Deutschland, 2008

Publikationen

  • Elsner, Ralf; Krafft, Manfred; Huchzermeier, Arnd (2004): Optimizing Rhenania’s Direct Marketing Business through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment (The 2003 ISMS Practice Prize Winner)  Marketing Science, 23(2), Spring, 192-206, and https://doi.org/10.1287/mksc.1040.0063 
  • Elsner, Ralf; Krafft, Manfred; Huchzermeier, Arnd (2003): Optimizing Rhenania’s Mail Order Business Through Dynamic Multilevel Modeling, Interfaces (Special Issue: Franz Edelman Award Papers), 33(1), 50-66, and https://doi.org/10.1287/inte.33.1.50.12719

Auszeichnungen

  • Inaugural ISMS Practice Prize, INFORMS Society for Marketing Science, 2003
  • Finalist / 2. Platz des Franz Edelman Awards, Institute for Operations Research and Management Science (INFORMS), 2002
  • Alfred-Geradi-Gedächtnis-Preis, Direktmarketingverband (DMV), 2002
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