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CANCELLED - FTMBA 2021_I/FTMBA 2021_II Cross-Cultural Management I: USA

Kurs ID
MBA MGMT556
Art des Kurses
FT MBA LV
Wochenstunden
3,0
Semester
FS 2021
Vortragssprache
Vortragende/r
Prof. Dr. Holger Ernst
Bitte beachten Sie, dass AustauschstudentInnen im BSc-Programm der WHU eine höhere Anzahl an Credits erwerben als hier aufgeführt. Für weitere Informationen wenden Sie sich bitte direkt an das [International Relations Office].
Specific managerial and cultural aspects that are especially relevant in the US and in a global context and that complement content in the regular WHU MBA curriculum, topics include e.g. Strategic Intellectual Capital Management, The World Economy, Crisis Management, Digital Marketing etc.
  • Develop skills in critical management areas that are relevant in the US and a global context.
  • Understand how to do business in the US context.
  • Understand cultural differences and to learn how to successfully navigate in culturally different environments.
  • Learn and develop global leadership skills.
Face-to-face lecture, case studies, guest speaker, group work and presentations
Case presentations, class participation, finanal written exam
Solid understanding of core business functions (i.e. MBA core curriculum)
43,5
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