CANCELLED - FTMBA 2021_I/FTMBA 2021_II Cross-Cultural Management I: USA

Kurs ID

MBA MGMT556

Art des Kurses

FT MBA LV

Wochenstunden

3,0

Semester

FS 2021

Vortragssprache

Vortragende/r

Prof. Dr. Holger Ernst

Bitte beachten Sie, dass AustauschstudentInnen im BSc-Programm der WHU eine höhere Anzahl an Credits erwerben als hier aufgeführt. Für weitere Informationen wenden Sie sich bitte direkt an das [International Relations Office].

Kursinhalt

Specific managerial and cultural aspects that are especially relevant in the US and in a global context and that complement content in the regular WHU MBA curriculum, topics include e.g. Strategic Intellectual Capital Management, The World Economy, Crisis Management, Digital Marketing etc.

Lernerfolge

Develop skills in critical management areas that are relevant in the US and a global context.
Understand how to do business in the US context.
Understand cultural differences and to learn how to successfully navigate in culturally different environments.
Learn and develop global leadership skills.

Lernmethoden

Face-to-face lecture, case studies, guest speaker, group work and presentations

Art der Prüfung

Case presentations, class participation, finanal written exam

Voraussetzungen

Solid understanding of core business functions (i.e. MBA core curriculum)

Umfang

43,5