CMiME:Developing an Entrepreneurial Mindset
Kurs ID
ENTR502
Art des Kurses
MSc Kurs
Wochenstunden
2,5
ECTS
5.0
Semester
HS 2019
Vortragssprache
Englisch
Vortragende/r
Prof. Dr. Peter Witt
Bitte beachten Sie, dass AustauschstudentInnen im BSc-Programm der WHU eine höhere Anzahl an Credits erwerben als hier aufgeführt. Für weitere Informationen wenden Sie sich bitte direkt an das [International Relations Office].
Kursinhalt
- Entrepreneurs and the entrepreneurial process
- Idea generation and opportunity recognition
- Corporate entrepreneurship and innovation management
- society’s attitudes towards innovations
- Entrepreneurial strategies
- Managing and organizing innovation processes
- Overcoming resistance and creating an innovation culture
- Resource requirements and building a network
- Creating a business plan
- Personnel management in start-ups
- Entrepreneurial finance
- Entrepreneurial marketing
- Growth management
- The harvest
Termine
| Date | Time |
|---|---|
| Tuesday, 17.09.2019 | 09:00 - 15:15 |
| Wednesday, 18.09.2019 | 09:00 - 15:15 |
| Thursday, 19.09.2019 | 09:00 - 15:15 |
| Friday, 20.09.2019 | 09:00 - 15:15 |
| Saturday, 21.09.2019 | 09:00 - 15:15 |
Literatur
Spinelli, Stephen/Adams, Robert (2016): New Venture Creation, Entrepreneurship For The 21st Century, Tenth Edition, Boston.Trott, Paul (2012): Innovation Management and New Product Development, Fifth Edition, Financial Times Prentice Hall, Harlow
Lernmethoden
- Lectures
- Case studies
- Realidea and business development
- Pitching
Art der Prüfung
Written Examination, Presentation/ Seminar Papers, Case Study Work
Umfang
125