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CMiME:Developing an Entrepreneurial Mindset

Kurs ID
ENTR502
Art des Kurses
MSc Kurs
Wochenstunden
2,5
ECTS
5.0
Semester
HS 2019
Vortragssprache
Englisch
Vortragende/r
Prof. Dr. Peter Witt
Bitte beachten Sie, dass AustauschstudentInnen im BSc-Programm der WHU eine höhere Anzahl an Credits erwerben als hier aufgeführt. Für weitere Informationen wenden Sie sich bitte direkt an das [International Relations Office].
- Entrepreneurs and the entrepreneurial process

- Idea generation and opportunity recognition

- Corporate entrepreneurship and innovation management

- society’s attitudes towards innovations

- Entrepreneurial strategies

- Managing and organizing innovation processes

- Overcoming resistance and creating an innovation culture

- Resource requirements and building a network

- Creating a business plan

- Personnel management in start-ups

- Entrepreneurial finance

- Entrepreneurial marketing

- Growth management

- The harvest

Date Time
Tuesday, 17.09.2019 09:00 - 15:15
Wednesday, 18.09.2019 09:00 - 15:15
Thursday, 19.09.2019 09:00 - 15:15
Friday, 20.09.2019 09:00 - 15:15
Saturday, 21.09.2019 09:00 - 15:15
Spinelli, Stephen/Adams, Robert (2016): New Venture Creation, Entrepreneurship For The 21st Century, Tenth Edition, Boston.Trott, Paul (2012): Innovation Management and New Product Development, Fifth Edition, Financial Times Prentice Hall, Harlow
  • Lectures
  • Case studies
  • Realidea and business development
  • Pitching
Written Examination, Presentation/ Seminar Papers, Case Study Work
125
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