CMiME:Operations in eCommerce
Session 1: Introduction to Operations Strategy
Session 2: Antecedents of Behavior Supporting Bottom-up Operations Strategy Formation
PART II: MANAGING THE FORWARD CHAIN
Session 3: Mixed Model Assembly Line
Session 4: Case Study I: The ‘FENDT VarioTakt’—Revolutionizing Mixed-Model Assembly Line Production
PART III: MANAGING YOUR CUSTOMER BASE
Session 5: Mail Order Optimization at Rhenania Buchversand
Session 6: Proactive Retention Management in Retailing: Identifying, Predicting & Preventing Partial Defection
Session 7: Case Study II: Customer Reactivation Management in the Pharmacy Market: Resource-efficient Implementation of Direct Marketing Campaigns for Long-term Profit Maximization
Session 8: Utilizing the Full Potential of Targeted Marketing – A General Framework for Customized Category Promotions in Retail
PART IV: DEMAND FORECASTING AND IRREVERSEBILITY
Session 9: Promotional Demand Forecasts for Seasonal Products using Machine Learning
Session 10: Case Study III: Canyon Bicycles - Judgmental Demand Forecasting for Direct Sales
Session 11: Analytics for staffing and schedule optimization in systems with load-dependent service times
PART V: MANAGING THE BACKWARD CHAIN
Session 12: Competitive Returns Policies with Salvaging: When Less is More
PART VI: MANAGING MINDLESS SHOPPERS
Session 13: Case Study IV: Voice War: Hey Google vs. Alexa vs. Siri
Session 14: How Smart Salvaging Leads to Competitive Returns Policies: The Misperception of Intuitive Salvaging
PART VII: BEST PRACTICE
Session 15: Outsourcing in E-commerce
Date | Time |
---|---|
Monday, 03.06.2019 | 09:00 - 15:15 |
Monday, 03.06.2019 | 09:00 - 18:45 |
Monday, 03.06.2019 | 09:00 - 18:45 |
Monday, 03.06.2019 | 09:00 - 18:45 |
Monday, 03.06.2019 | 09:00 - 18:45 |
Monday, 03.06.2019 | 09:00 - 18:45 |
Monday, 03.06.2019 | 09:00 - 18:45 |
Monday, 03.06.2019 | 09:00 - 18:45 |
Monday, 03.06.2019 | 09:00 - 18:45 |
Monday, 03.06.2019 | 09:00 - 18:45 |
Monday, 03.06.2019 | 09:00 - 18:45 |
Monday, 03.06.2019 | 09:00 - 18:45 |
Monday, 03.06.2019 | 09:00 - 18:45 |
Tuesday, 04.06.2019 | 09:00 - 15:15 |
Tuesday, 04.06.2019 | 09:00 - 18:45 |
Tuesday, 04.06.2019 | 09:00 - 18:45 |
Tuesday, 04.06.2019 | 09:00 - 18:45 |
Tuesday, 04.06.2019 | 09:00 - 18:45 |
Tuesday, 04.06.2019 | 09:00 - 18:45 |
Tuesday, 04.06.2019 | 09:00 - 18:45 |
Tuesday, 04.06.2019 | 09:00 - 18:45 |
Tuesday, 04.06.2019 | 09:00 - 18:45 |
Tuesday, 04.06.2019 | 09:00 - 18:45 |
Tuesday, 04.06.2019 | 09:00 - 18:45 |
Tuesday, 04.06.2019 | 09:00 - 18:45 |
Tuesday, 04.06.2019 | 09:00 - 18:45 |
Wednesday, 05.06.2019 | 09:00 - 15:15 |
Wednesday, 05.06.2019 | 09:00 - 18:45 |
Wednesday, 05.06.2019 | 09:00 - 18:45 |
Wednesday, 05.06.2019 | 09:00 - 18:45 |
Wednesday, 05.06.2019 | 09:00 - 18:45 |
Wednesday, 05.06.2019 | 09:00 - 18:45 |
Wednesday, 05.06.2019 | 09:00 - 18:45 |
Wednesday, 05.06.2019 | 09:00 - 18:45 |
Wednesday, 05.06.2019 | 09:00 - 18:45 |
Wednesday, 05.06.2019 | 09:00 - 18:45 |
Wednesday, 05.06.2019 | 09:00 - 18:45 |
Wednesday, 05.06.2019 | 09:00 - 18:45 |
Wednesday, 05.06.2019 | 09:00 - 18:45 |
Thursday, 06.06.2019 | 09:00 - 15:15 |
Thursday, 06.06.2019 | 09:00 - 18:45 |
Thursday, 06.06.2019 | 09:00 - 18:45 |
Thursday, 06.06.2019 | 09:00 - 18:45 |
Thursday, 06.06.2019 | 09:00 - 18:45 |
Thursday, 06.06.2019 | 09:00 - 18:45 |
Thursday, 06.06.2019 | 09:00 - 18:45 |
Thursday, 06.06.2019 | 09:00 - 18:45 |
Thursday, 06.06.2019 | 09:00 - 18:45 |
Thursday, 06.06.2019 | 09:00 - 18:45 |
Thursday, 06.06.2019 | 09:00 - 18:45 |
Thursday, 06.06.2019 | 09:00 - 18:45 |
Thursday, 06.06.2019 | 09:00 - 18:45 |
Friday, 07.06.2019 | 09:00 - 15:15 |
In today’s business world, technology increasingly plays a major role in determining a company’s future competitiveness. In this course, we focus on six main topics that are critical for the success ofomni-channelplayers:i) employee engagement and leadership, ii) managing the forward chain, iii) demand forecasting, iv) demand generation, v) managing the backward chain and vi) customer online interaction to curtail mindless shopping.
Students will be able to discuss these approaches with guest speakers from industry and academia