FTMBA 2019_I Price Management
Kurs ID
MBA MKT621 SI, MBA MKT621
Art des Kurses
FT MBA LV
Wochenstunden
2,0
Semester
FS 2019
Vortragssprache
Englisch
Vortragende/r
Prof. Dr. Martin Fassnacht
Bitte beachten Sie, dass AustauschstudentInnen im BSc-Programm der WHU eine höhere Anzahl an Credits erwerben als hier aufgeführt. Für weitere Informationen wenden Sie sich bitte direkt an das [International Relations Office].
Kursinhalt
The course covers the following topics:
- Foundations of price management
- Price strategy
- Pricing analysis
- Price decisions
- Implementation and monitoring
- Innovations in price management
- Industry specific deep dive
Termine
| Date | Time |
|---|---|
| Monday, 14.01.2019 | 09:00 - 17:00 |
| Wednesday, 23.01.2019 | 09:00 - 17:00 |
| Wednesday, 30.01.2019 | 09:00 - 17:00 |
Lernerfolge
The course enhances six categories of competences:
- factual knowledge (e.g., pricing terminology, characteristics of price management),
- management capacities (e.g., price as powerful marketing instrument),
- global knowledge (e.g., different industries, innovations, consumer insights ),
- teamwork (e.g., case study),
- critical thinking (e.g., class discussions, development of solutions for the case study) and
- practical knowledge (e.g., case study, guest lectures).
Literatur
Suggestes readings (not compulsory):[1] Nagle, T.T./Hogan, J.E./Zale, J. (2011): The Strategy and Tactics of Pricing: A Guide to Growing More Profitably, 5th ed., New Jersey: Pearson Education.[2] Simon, H (2015): Confessions of the pricing man: How price affects everything, 1st ed., Copernicus/Springer.Further literature: Will be announced during the lecture.
Lernmethoden
Guest Lectures (15%), Lecture (70%), Classroom Discussion (15%)
Grading:
50% Case
50% Exam
Grading:
50% Case
50% Exam
Art der Prüfung
50% Exam,
50% Case Study
50% Case Study
Voraussetzungen
Basic Marketing Knowledge