PTMBA 2020 Workshop Leadership in the Digital Age

Digital transformation will continue impacting every sector and industry on earth, lowering entry barriers, drastically increasing transparency, and thus creating new ways for companies to serve customers better, faster, and cheaper than ever before. Those companies that adapt and make disruption work for them, win big; those that don’t, get boiled like frogs.

Similar on the leadership side: those leaders that excel in the digital environment will be the winners, supporting their companies to succeed. But,... what does it take to be a good leader in the digital age? What do you need to lead organizations through this ubiquitous digital transformation in a successful manner?

This 1-Day interactive workshop will discuss key success behaviors, share leadership tools and methodologies while building on elements learned in earlier classes. Buzz words such as cocreation, collaboration, expectations, virtual leadership and communication will have an expanded meaning to participants. Students also will have the chance to try out their skills during the day and walk out with a useful toolkit for future reference.

Participants will

• leverage key similarities of digital leadership to other forms of leadership
• understand the drivers of leadership in the digital context
• identify game changing capabilities needed to engage in digital transformation
• be able to adapt and use available tools in the digital context
• be aware of the key capabilities needed to shine as a leader in the digital age

Materials: Background material to the slides used as well as link to interesting articles, videos etc. will be provided onlinePre-reading: No pre-reading is needed. Some brief articles are provided online for personal perusalBooks: noneCases: will be provided in classSlides will not be shared as they are visual aides and do not carry content.

Participation only – no grade