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Entrepreneurship, Group B

Course code
Course type
BSc Course
Weekly Hours
HS 2020
Prof. Dr. Malte Brettel
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.

Course objective (overall):- Prepare students to better understand & possibly pursue a career in the field of entrepreneurship

Course objective (theory):
- Teach basics of entrepreneurship in this course
- Lay the foundation for advanced entrepreneurship courses later in studies (e.g. New Venture Creation, Entrepreneurial Marketing & Finance)

Course objective (practice):
- Help students apply new theoretical knowledge to real-life examples
- Have guest speakers share their entrepreneurial experience and expertise with students

Chapter outline:
1.Introduction to entrepreneurship
2.From idea to opportunity
4.The entrepreneur and his team

Date Time
Thursday, 03.09.2020 15:30 - 17:00
Wednesday, 09.09.2020 11:30 - 15:15
Wednesday, 16.09.2020 11:30 - 15:15
Wednesday, 23.09.2020 11:30 - 15:15
Wednesday, 30.09.2020 11:30 - 15:15
All relevant topics will be covered in class. Therefore, reading the following books is completely optional. - Timmons, J. and Spinelli, S., New Venture Creation: Entrepreneurship for the 21st Century, 7th Edition (New York: McGraw Hill, 2007)- In German: Grichnik. D., Brettel, M. Koropp, C. und Mauer, R.: Entrepreneurship: Unternehmerisches Denken, Entscheiden und Handeln in innovativen und technologieorientierten Unternehmungen (Schäffer-Poeschel 2010)
Lecture videos, exercises, workshop: Future Mega Trends, and guest lectures
Exam: 100%
keine Voraussetzungen
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