FTMBA 2022_I Workshop Digitalization: Digital Transformation & Digital Business Model
ABOUT THE INSTRUCTOR
Hamidreza Hosseini has more than 20 years of experience in management consulting, primarily as an executive at various globally active IT/TK Dax-listed Companies, as well as as a founder of various startups. After completing further training at MIT (Platform Economy and agile Digitalization) and at Y Combinator (Market Entry & Traction and Growth Measures), he has been advising companies since 2013 on digital issues. In 2016 he founded ECODYNAMICS GmbH, which combines his focus on the platform economy and digitalization with strategy creation, conception,development, and implementation for measures regarding market entry, traction and growth. In addition, he regularly conducts lectures and workshops (i.e. ShareBW, Bitkom, Online B2B, DLR, Banking Club, Rotary Club, STARTPLATZ, Solution Space, Digihub Cologne, IHK DigitalCologne, T-Gallery and various universities).
Course SCHEDULE
DAY 1:
09:00 – 09:45 Introduction
- of the attendees
- of the course
- of the scope and expectations
09:45 – 10:30 Introduction to (agile) digital transformation & digital business models
- Current trends
- Critical success factors
- Overview of frameworks
- Experiences & pitfalls
- Methods of executions
11:00 – 11:45 Introduction to digital transformation & digital business framework – part 1
- Digital framework
- Digital strategy as part of corporate strategy
- Digital quick-wins
- Digital roadmap
11:45 – 12:30 External Speaker
- Example of an adaptive digital strategy
- Experiences and pitfalls
- Q&A
13:30 – 14:15 How to start & establish digitalization at your company
- Digital strategy as a part of the corporate strategy
- Develop a strategy: core elements of the digital strategy
- Establish a strategy framework
- Identify quick wins
- Outline a roadmap & start with the execution
- Validate & iterate
14:15 – 15:00 Team session
- Define & finalize a digitalization strategy, roadmap & quick-wins for your company
- Prepare your presentation for the strategy, roadmap & quick-wins
15:30 – 16:15 Team presentation
- Digitalization strategy
- Digitalization roadmap
- Digitalization quick-wins
16:15 – 17:00 Wrap-up Day 1
- Wrap-up of the subject matters
- Q & A
DAY 2:
09:00 – 09:45 Introduction to digital transformation & digital business framework – part 2
- Introduction to day 2
- Customer experiences & journey
- Operational excellence
- Transform business models
- Digital capabilities
09:45– 10:30 Team session
- Define & finalize a digitalization big picture and framework with Customer experiences & journey, Operational excellence and Transform business models and Digital capabilities
- Prepare your presentation
11:00 – 11:45 Team presentation
- Customer experiences & journey
- Operational excellence
- Transform business models
- Digital capabilities
11:00 – 12:30 External Speaker
- Customer centricity & customer journey or Digital Transformation in Germany
- Examples
- Q&A
13:30 – 14:15 Introduction to digital transformation & digital business framework – part 2
- Digital Governance
- Digital Investment
- Digital Engagement
14:15 – 15:00 Team session part II
- Digital Governance
- Digital Investment
- Digital Engagement
15:30 – 16:15 Team presentation
- Customer experiences & journey
- Operational excellence
- Transform business models
- Digital capabilities
16:15 – 17:00 Wrap-up Day 1 and 2
- Wrap-up day 1
- Wrap-up day 2
- Q & A
| Date | Time |
|---|---|
| Thursday, 16.12.2021 | 08:45 - 16:00 |
| Friday, 17.12.2021 | 08:45 - 16:00 |