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FTMBA2019_II Workshop Design Thinking

Design Thinking aims to create user-focused innovation by providing the needed and flexible space for an interdisciplinary team working in an iterative approach. 
Course code
WS010
Course type
FT MBA Course
Weekly Hours
1,33
Term
FS 2019
Language
Englisch
Lecturers
Hardy Kuhn, Hardy Kuhn
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.

"Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” Tim Brown, president and CEO, IDEO

Design Thinking aims to create user-focused innovation by providing the needed and flexible space for an interdisciplinary team working in an iterative approach.

It is a process as well as a mindset. It helps understanding problems, finding solutions and driving creative innovation, and it uses analytical as well creative methods to do so. It establishes a creative working culture to foster new ways of collaboration, creativity and simplicity.

Date Time
Monday, 11.02.2019 09:00 - 17:00
Tuesday, 12.02.2019 09:00 - 17:00
This workshop allows you to learn Design Thinking through experiencing it, by exploring its key components and working on a real challenge. Each step of the Design Thinking process will first be presented in detail followed by a practical phase, in which all participants ‘do it themselves’. Theory parts and exercises will take turns and at the end of the workshop you will have run through the entire Design Thinking Process once yourself. The workshop will conclude with a discussion of the relevance of Design Thinking for your daily (team) work.
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