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FTMBA2024_II WORKSHOP Strategy Consulting

The Strategy Consulting Workshop aims to apply theoretical knowledge in practice. We will work with conceptual frameworks and theories from strategy and business building, apply tools and techniques for advising a client, and thereby create a realistic consulting experience as you work in a consultant-like setting for the two days of the workshop. You will be divided into small, self-formed teams for the entire course.
Course code
Course type
FT MBA Course
Weekly Hours
HS 2023
Prof. Dr. Sascha Schmidt
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.

The Strategy Consulting Workshop aims to introduce MBA students to the world of strategy consulting through a hands-on consulting experience. We will give a brief introduction to strategy consulting and look at sports as a growth industry. In addition, we will introduce basic conceptual frameworks that are used by strategy consulting firms.

Students will form small strategy consulting teams and work on a real-life client project themselves. It deals with highly relevant client tasks from the sports industry and is jointly conducted with a practice partner. Students will immerse themselves in strategic analyses along a 7-step problem solving framework used in strategy consulting. They will receive support and guidance from Boston Consulting Group & McKinsey & Company consultants who are currently pursuing their PhD at the WHU-Center for Sports and Management. Eventually, the teams will present their findings to the client. The course intends to provide experiential value by creating a consultant-like setting over the course of the workshop. This means that the amount of head-on teaching will be limited and the focus is on working in teams. Apart from the 2 days of class, we expect anadditional individual workload of up to 25 hourswhere students will develop their ideas further through own research, analyses, and synthesis of results.

The course is mainly targeted at students that had none or limited exposure with consulting so far. Of course, we also invite students with consulting knowledge or experience, particularly if they are interested in working on a real-world project in the sports industry.

There will be an optional one-day interview training where students can conduct “case-interviews” to be prepared for recruiting days at consulting firms.

Date Time
Monday, 04.12.2023 09:00 - 16:30
Thursday, 21.12.2023 09:00 - 16:30
Friday, 22.12.2023 09:00 - 16:30
Students will get to know the basic structure and dynamics of the consulting industry and learn about how to work as a strategy consultant (e.g., key players, consulting focus, ownership structures, career paths). The workshop covers sequential content modules that take students step-by-step through a problem-solving process used in strategy consulting firms. Focus is on experiential learning as students put theories and frameworks - which we will briefly discuss in class - into practice.

If desired, students can participate in an optional 1-day interview training. Students will learn the different types of interviews at consulting firms and will practice case-based interviews while getting first-hand experience from strategy consulting consultants.

To be revealed during the course (as required).
Group Work (80%)
Lecture (10%)
Discussion of Team Results (10%)
Grades are given as pass or fail and are decided based on the combination of in-class participation and assessment of the final group presentation.
Interesse an Strategieberatung und Sport
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