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Heinz-Nixdorf-Lecture: Strategic Intellectual Property Management

Intellectual property (IP; especially patents and trade marks) has become a major driver of competitive advantage in many industries. Students will learn how to manage IP in order to maximize its impact on business performance.
Course code
EAI602
Course type
MSc Course
Weekly Hours
2,5
ECTS
5.0
Term
HS 2019
Language
Englisch
Lecturers
Prof. James Conley, Prof. James Conley
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.
  • Strategic aspects of intellectual property management (patents, trade marks and copyrights)

  • Best practices in intellectual property management in various industrial settings (cases and group work)
Date Time
Thursday, 05.12.2019 11:30 - 15:15
Friday, 06.12.2019 11:30 - 15:15
Monday, 09.12.2019 08:00 - 11:15
Tuesday, 10.12.2019 11:30 - 15:15
Wednesday, 11.12.2019 11:30 - 15:15
Thursday, 12.12.2019 11:30 - 15:15
Friday, 13.12.2019 08:00 - 13:00
Friday, 20.12.2019 09:45 - 11:15
Multiple managerial theories
To be announced.
Lecture (50 %), Case studies (50 %)
Final Exam (50 %), Case Study (30 %), Class Participation (20 %)
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