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Innovation Management, Group C

Innovations are a prerequisite for sustained growth in many industries. The successful management of innovations requires new management techniques. This course provides a general overview about objectives and contents of innovation management.
Course code
EAI301
Course type
BSc Course
Weekly Hours
2,0
ECTS
3.0
Term
HS 2021
Language
Englisch
Lecturers
Prof. Dr. Holger Ernst
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.
Contents are e.g.: objectives and necessity of innovation management, opposition against innovations, champions of innovation, corporate culture and innovation, customer-oriented innovation management, interface management, innovation process management, corporate venturing, success factors of innovations. Guest speakers from firms will give presentations about selected topics of innovation management.
Date Time
Wednesday, 08.09.2021 11:30 - 15:15
Wednesday, 01.09.2021 11:30 - 15:15
Monday, 11.10.2021 15:30 - 18:45
Friday, 22.10.2021 13:00 - 16:00
Deeper understanding of concepts and methods in innovation managment
Selected articles from scientific journals (e.g. Journal of Product Innovation Managment, California Management Review, Harvard Business Review etc.)
Lecture, case studies
Exam, case studies, class participation
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