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International Marketing Management - B-(E)

Course code
MKT502
Course type
MSc Course
Weekly Hours
2,5
ECTS
5
Term
HS 2023
Language
Englisch
Lecturers
apl. Prof. Dr. Tim Oliver Brexendorf
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.

A Understanding global markets and their marketing environment

B Assessing global marketing opportunities

C Approaching global markets

D Developing and implementing global marketing strategies

Date Time
Thursday, 09.11.2023 15:30 - 18:45
Wednesday, 15.11.2023 15:30 - 18:45
Wednesday, 22.11.2023 15:30 - 18:45
Wednesday, 29.11.2023 15:30 - 18:45
Monday, 04.12.2023 09:00 - 13:30
Wednesday, 06.12.2023 15:30 - 18:45
Thursday, 07.12.2023 15:30 - 18:45
Basic literature: Cateora, P.R. et al. (2019), International Marketing. Eighteenth Edition. McGraw Hill.Further literature/articles will be recommended during the course.
  • Lecture/discussions
  • Guest lectures
  • Group work/cases
  • Group presentation
Presentation, assignment
Grundlegende Kenntnisse im Marketing.
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