International Marketing Management - B-(E)
Course code
MKT502
Course type
MSc Course
Weekly Hours
2,5
ECTS
5
Term
HS 2023
Language
Englisch
Lecturers
apl. Prof. Dr. Tim Oliver Brexendorf
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.
Course content
A Understanding global markets and their marketing environment
B Assessing global marketing opportunities
C Approaching global markets
D Developing and implementing global marketing strategies
Class dates
| Date | Time |
|---|---|
| Thursday, 09.11.2023 | 15:30 - 18:45 |
| Wednesday, 15.11.2023 | 15:30 - 18:45 |
| Wednesday, 22.11.2023 | 15:30 - 18:45 |
| Wednesday, 29.11.2023 | 15:30 - 18:45 |
| Monday, 04.12.2023 | 09:00 - 13:30 |
| Wednesday, 06.12.2023 | 15:30 - 18:45 |
| Thursday, 07.12.2023 | 15:30 - 18:45 |
Literature
Basic literature: Cateora, P.R. et al. (2019), International Marketing. Eighteenth Edition. McGraw Hill.Further literature/articles will be recommended during the course.
Learningmethods
- Lecture/discussions
- Guest lectures
- Group work/cases
- Group presentation
Exam
Presentation, assignment
Requirements
Grundlegende Kenntnisse im Marketing.
Total workload
150