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PTMBA 2021 Workshop The Perfect Pitch (June)

In this workshop we{\uc1\u8217*}ll be using concrete examples to train for, and build, {\uc1\u8220*}The perfect pitch{\uc1\u8221*}. The workshop is open to all, individuals or teams, who either already have a product or service, or a start-up idea, that they want to pitch. Anyone else interested in attending the course can either observe the pitches or join an existing team.
Course code
WS017
Course type
PT MBA Lecture
Weekly Hours
1,33
ECTS
Term
FS 2021
Language
Englisch
Lecturers
Severin von Hoensbroech
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.

The Perfect Pitch: THE ART OF CONVINCING WHEN THE STAKES ARE HIGH.

The pitch is all or nothing – it demands everything you know and everything you are capable of. But especially important here is how your expertise isperceived. Brain research has shown that your ability to successfully pitch something will largely depend on how you affect others. Your customers will mostly judge you and what you’re selling on the basis of impressions. You can take deliberate steps to control the impressions that you leave. If you can manage to create a desire in the customer’s mind, you are one big step closer to closing that deal.

Which structural principle triggers the desire to buy? How can complex information be memorably conveyed in a short time? Which manner of performance generates the greatest resonance possible? And how can challenging situations be overcome?

Severin von Hoensbroechwill provide you with strategies, techniques and extensive practical knowledge for the perfect pitch.

Stage building:Create the context for your own performance

Framing:Change your audience’s point of view

Storytelling:Generate credibility with authentic stories

Narrative arc:Present the pitch as a compelling story

Inception:Create a desire in the mind of the customer

Date Time
Saturday, 12.06.2021 10:45 - 18:00
Sunday, 13.06.2021 10:45 - 18:00
How to deliver a perfect pitch :-)...
Presentation, Break-Out-Sessions, interactive work on real cases
Please bring your pitch, ppt, idea and we will work on it. The workshop is about YOUR cases!
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