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PTMBA2022_Core B - Economics of Corporate & Competitive Strategy

Course code
MBA ECON531
Course type
PT MBA Lecture
Weekly Hours
2,5
ECTS
2,0
Term
FS 2021
Language
Englisch
Lecturers
Prof. Dr. Jürgen Weigand
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.
Overview
This course looks into the logic and consequences of strategic decisions which aim at advancing a firm's market position. We employ analytical methods of Industrial Organization, modern game theory and strategic management theory to answer questions such as: What competitive strategies may firms employ to compete successfully?, How do these strategies affect market outcomes (prices, firm profits, innovation etc.)? More precisely, we examine whether and when market entry will be profitable by identifying the mechanisms of strategic competition to deter or accommodate market entry and expansion of newcomers. A central integrating idea is anticipating the response of other actors in the market environment and recognizing that often a firm's profits depend on the actions of other firms. Finally, we will consider whether certain competitive strategies raise antitrust concerns.



Outline
1. Fundamentals
2. Nature of Competition
3. Competitive Strategies and Competition Policy
Date Time
Saturday, 16.01.2021 09:00 - 18:00
Sunday, 17.01.2021 09:00 - 18:00
Saturday, 06.02.2021 09:00 - 18:00
Monday, 22.02.2021 23:50 - 23:55
You will learn
  • how firms in their competitive concurrence create market supply,
  • how structural forces shape firms’ price and quantity decisions, and
  • how firms create value and position themselves within the arena of markets,
  • to analyze where and when to compete, in particular how to distinguish attractive from unattractive markets,
  • to identify and explore fundamental changes in the market environment (e.g. the emergence of new, disruptive technologies),
  • to think more deeply about appropriate strategic and tactical moves, and
  • how to compete strategically.
Course Pack Other material will be uploaded to mywhu.
Exam
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