Qualitative Research Methods

Research methods must fit the research questions. As both get more and more sophisticated, successful research designs increasingly employ clever combinations of multiple methods/approaches within one research paper. Therefore, this course serves to provide participants with knowledge on a broad range of qualitative approaches in the field of business research, such as case studies & grounded theory, process studies & ethnography, or foundations of big data methods & machine learning. It further covers ways to bridge the divide between qualitative and quantitative research, such as mixed method designs and qualitative comparative analysis (QCA).

The course is interactively designed in order to discuss benefits and challenges of conducting and publishing qualitative research.

• Gain insights into a broad set of qualitative research methods
• Experience critical stages of qualitative research projects through exercises and analyses
• Build expertise on how to successfully publish qualitative research based on real-life examples
• The course is interactively designed in order to work out and discuss the benefits and challenges of conducting and publishing different types of qualitative research

Discussions

Role-Plays

Presentations

30% Individual Review Assignment

30% Class Participation