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Dr. Kristina Schmidt

Chair of Market Research

Alumna

Education

DateUniversityDegree
12/2014WHU Chair of Market ResearchEnd of Doctoral Studies
10/2009-02/2014WHU – Otto Beisheim School of ManagementDoctoral Assistant
10/2003-01/2009University of MannheimDiploma (Master of Science) in Business Administration

 

Employment

DateEmployerPosition
since 04/2016Southampton Business School, UKAssistant Professor/Lecturer in Marketing
06/2015–08/2015Aston University, UKAssistant Professor (Lecturer) in Marketing

 

Awards

  • 2009: Advancement Award of the Marketing Foundation, University of Mannheim

Publications

American Marketing Association Winter Educators' Conference, Austin, TX.

Comparing apples and apples: Estimating the causal effect of survey participation on customer loyalty.

Schmidt, K., Herzog, W., & Hammerschmidt, M. (2011)
American Marketing Association Winter Educators' Conference, Austin, TX.

Comparing apples and apples: Estimating the causal effect of survey participation on customer loyalty.

Schmidt, K., Herzog, W., & Hammerschmidt, M. (2011)
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