Dr. Kristina Schmidt
Chair of Market Research
Alumna
Email: k.schmidt[at]soton.ac.uk
Alumna
Email: k.schmidt[at]soton.ac.uk
Education
| Date | University | Degree |
| 12/2014 | WHU Chair of Market Research | End of Doctoral Studies |
| 10/2009-02/2014 | WHU – Otto Beisheim School of Management | Doctoral Assistant |
| 10/2003-01/2009 | University of Mannheim | Diploma (Master of Science) in Business Administration |
Employment
| Date | Employer | Position |
| since 04/2016 | Southampton Business School, UK | Assistant Professor/Lecturer in Marketing |
| 06/2015–08/2015 | Aston University, UK | Assistant Professor (Lecturer) in Marketing |
Awards
- 2009: Advancement Award of the Marketing Foundation, University of Mannheim
Publications
American Marketing Association Winter Educators' Conference, Austin, TX.
Comparing apples and apples: Estimating the causal effect of survey participation on customer loyalty.
Schmidt, K., Herzog, W., & Hammerschmidt, M. (2011)
American Marketing Association Winter Educators' Conference, Austin, TX.
Comparing apples and apples: Estimating the causal effect of survey participation on customer loyalty.
Schmidt, K., Herzog, W., & Hammerschmidt, M. (2011)