Professor Dr. Martin Fassnacht

Photo of Martin  Fassnacht

Prof. Dr.

Martin Fassnacht

Chairholder, Speaker of the Marketing and Sales Group

+49-(0)261-6509-441


Curriculum Vitae               Publications           

Activities and Functions

  • Professor and Holder of the Otto Beisheim Endowed Chair of Marketing and Commerce, WHU
  • Scientific Director of the Center for Market-oriented Corporate Management (CMM) at WHU
  • Speaker of the Marketing and Sales Group
  • Chairman of the Advisory Board of Henkel Center for Consumer Goods (HCCG) at WHU
  • Strategic Advisor for Consumer Goods Manufacturers and Retailers
  • Scientific Member of the Board of “RUNDSCHAU für den Lebensmittelhandel”

Research Fields

  • Price management
  • Retail marketing
  • Brand and luxury brand management
  • Market-oriented corporate management

Professional Career

  • since 2003 Professor Dr. and Holder of the Otto Beisheim Endowed Chair of Marketing and Commerce, WHU – Otto Beisheim School of Management

  • 2013 – 2014 Chairman of the Marketing Commission of the German Academic Association for Business Research

  • 2010 Winner of the “3. Georg-Bergler-Prize for Marketing” (awarded by journal “absatzwirtschaft”, German Marketing Association and GfK-Nuremberg e.V.)
  • 2003 – 2010 Academic Director of two executive education programs for METRO GROUP at WHU
  • 2007 – 2009 Associate Dean of WHU
  • 2006 – 2009 Academic Director of Marketing and Communications at WHU
  • 2006 – 2007 Academic Director of the Master of Science Program at WHU
  • 2001 Habilitation (post-doctoral thesis) at the University of Mannheim
  • 2001 – 2003 Associate Professor of Marketing, University of Paderborn
  • 1999 – 2001 Assistant Professor with Professor Dr. Dr. h.c. mult. Christian Homburg, University of Mannheim
  • 1996 – 2000 Consultant and Director for Management Education at Prof. Homburg & Partner GmbH on a freelance basis
  • 1999 Visiting Scholar at the McCombs School of Business, University of Texas at Austin, Austin, USA
  • 1996 – 1998 Assistant Professor Dr. with Professor Dr. Dr. h.c. mult. Christian Homburg, WHU – Otto Beisheim School of Management
  • 1990 – 1995 Research Assistant and Ph.D. student with Professor Dr. Dr. h.c. mult. Hermann Simon, University of Mainz, Conferral of doctorate (Dr. rer. pol.)
  • 1992 – 1993 Visiting Scholar at the Owen Graduate School of Management, Vanderbilt University, Nashville, Tennessee, USA
  • 1985 – 1990 Business Administration studies at the University of Mannheim, (Dipl.-Kfm.)