Our Guest Speakers –
Exchanging scientific and business know-how and experiences is an essential component of both our research and teaching activities. We strive to follow up questions of managerial relevance in our research and apply these scientific insights in our teaching.
Corporate guest speakers make a considerable contribution to achieving this target. If you are interested in getting involved in our guest speaker program, please get in touch with us!
Strategic Pricing and Revenue Management in Henkel Consumer Adhesives
Frederic Jean, Director Consumer Adhesives Germany/Switzerland & Private Labels for Europe, Henkel
Lecture: B2C Price Management, M.Sc.
Date: Oct 13, 2025
Arla Unpacked: The 4P's behind Starbucks RTD's success
Dr. Marcel Hahne, Vice President Sales und Anouk Hollstein, Senior Commercial Manager Starbucks, Arla Foods
Lecture: Marketing course, Part-Time MBA
Date: Oct 11, 2025
Klarna on a mission to smooth commerce How Klarna has evolved from “Buy Now, Pay Later” to a truly integrated consumer ecosystem
Christian Kehr, Country Director Switzerland, Klarna
Lecture: Omnichannel Business Marketing, B.Sc.
Date: Oct 09, 025
10 pricing lessons for today
Björn Dahmen, Commercial Excellence Expert, Senior Partner at Simon-Kucher
Lecture: B2C Price Management, M.Sc.
Date: Oct 2, 2025
I. The Path of Entrepreneurship: From Roots to Global Network & New Growth II. A lesson in Brand Management with Dextro Energy
Patrick Müller-Sarmiento, CEO Zertus Group & Supervisory Board Member und Vincenzo Blando, Managing Director, Dextro Energy
Lecture: Marketing Core Course, Full-Time MBA
Date: Sept 19, 2025
Build a bridge: from theory to practice Invitation into the Henkel brains: Brands, Consumers & Shoppers, Retailers
Rahim Sheivari, Director Commercial Excellence Category Management | Net Revenue Management | Trade Marketing; Henkel
Lecture: Marketing Core Course, Full-Time MBA
Date: Sept 17, 2025
Telekom Turning Customers into Fans
Dr. Ferri Abolhassan, CEO T-Systems & Board Member of Deutsche Telekom AG
Lecture: Marketing Core Course, Full-Time MBA
Date: Sept 17, 2025
The Schwarzkopf Professional Eco-System The professional hair business of Henkel
Katharina Roscher, Corporate Director Brand Tech & Ecosystems, Henkel Consumer Brands
Lecture: Omnichannel Business Marketing, Bachelor Course
Date: Sept 15, 2025
10 pricing lessons for today
Björn Dahmen, Commercial Excellence Expert, Senior Partner at Simon-Kucher
Lecture: Price Management, Part-Time MBA
Date: May 24, 2025
AI meets commerce Why nobody cares about your Omnichannels
Stefan Wenzel, Seasoned Digital Commerce Leader, Advisor, Speaker
Lecture: Omnichannel Business, Part-Time MBA
Date: May 17, 2025
Theory Meets Practice: Starbucks RTD Coffee 4P Strategy (Portfolio, Pricing, Promotion, Place, E-Commerce)
Dr. Marcel Hahne, Vice President Sales und Anouk Hollstein, Senior Commercial Manager Starbucks, Arla Foods
Vorlesung: Omnichannel Business, Part-Time MBA
Datum: 17.05.2025
What do most FMCG companies and junkies have in common? Price Management @Jack Daniel's
Winfried Rübesam, Rübesam Consulting GmbH (former CEO/COO Fritz Kola)
Lecture: Pricemanagement, Part-Time MBA
Date: May 11, 2025
How do we rethink pricing at Metro Business Model & Strategy
Lalit Aggarwal, Global Head of Pricing at METRO AG
Lecture: Price Management, Full-Time MBA
Date: Feb 07, 2025
Price Management Lufthansa Group Perspective
Olivier Chanteloube, Senior Director, Head of Offer Pricing Home Markets, Lufthansa Group
Lecture: Price Management, Full-Time MBA
Date: Feb 04, 2025
How Schwarzkopf Professional Shapes the Future of Hair Industry Marketing
Katharina Roscher, Corporate Director Brand Tech & Ecosystems, Henkel Consumer Brands
Lecture: Omnichannel Business Marketing, Bachelor Course
Date: Jan 16, 2025
Google Omnichannel Excellence Study & Omnichannel Marketing
Judith Büchl, Omnichannel Retail Lead, Google
Lecture: Omnichannel Business Marketing, Bachelor Course
Date: Jan 16, 2025
Klarna is on a mission to smooth commerce
Christian Kehr, Country Director Switzerland, Klarna
Lecture: Consumer-Centric Growth and Omnichannel Strategies, Global Online MBA
Date: Nov 02, 2024
Form Follows Function: Is Relevance the new Omni?
Stefan Wenzel, Experienced Leader in Digital & Commerce, Advisor, Speaker
Lecture: Consumer-Centric Growth and Omnichannel Strategies, Global Online MBA
Date: Oct 26, 2024
I. Strategic positioning of a private brand in an omnichannel context & II. Transformation of Lidl Plus into an omnichannel loyalty program
Felix Peschau, Management Consultant at Lidl Unternehmensentwicklung and Tim Schröder, Director CRM & Loyalty at Lidl Digital
Lecture: Consumer Centric Growth and Omnichannel Strategies, Global Online MBA
Date: Oct 19, 2024
How to navigate omnichannel strategies amid retail's tectonic shifts
Stefan Wenzel, Experienced Leader in Digital & Commerce, Advisor, Speaker
Lecture: Marketing Course, Part-Time MBA
Date: Sept 28, 2024
Exploring the Dynamics of Brand Strategy in the Dating World
Janine Godbersen,Strategy Director, Jung von Matt
Vorlesung: Marketing Core Course, Full-Time MBA
Datum: 27.09.2024
Shaping a brand for Success
Dirk Otto, Head of Marketing, Eurowings
Lecture: Marketing Core Course, Full-Time MBA
Date: Sept 27, 2024
Commercial Excellence in the Laundry & Home Care Segment
Rahim Sheivari, Director Commercial Excellence Category Management, and Udo Töpel, Head of Category Management, Henkel Consumer Brands
Lecture: Marketing Core Course, Full-Time MBA
Date: Sept 17, 2024
The Schwarzkopf Professional Eco-System
Katharina Roscher, Corporate Director Brand Tech & Ecosystems, Henkel Consumer Brands
Lecture: Omnichannel Business Marketing, Bachelor Course
Date: 09.09.2024
Google & Omnichannel
Judith Büchl, Omnichannel Retail Lead, and Tanja Winterberg, Retail & Apps Specialist Manager Northern Europe at Google
Lecture: Omnichannel Business Marketing, Bachelor Course
Date: 09.09.2024
Driving Omnichannel Retail at Hugo Boss
Dominik Salzer, Senior Vice President Global Retail, HUGO BOSS
Lecture: Omnichannel Business, Part-Time MBA
Date: 07.07.2024
Inventing the Future: The impact of Generative AI
Peter Hartmann, Head of Digital Transformation, Henkel
and Victoria Sibatorkina, Manager Global Digital Transformation, Henkel
Lecture: Omnichannel Business, Part-Time MBA
Date: 07.07.2024
Preis Management in Aviation — Lufthansa Group Perspective
Simon Rimrod, Vice President, Head of Commercial Offer and Pricing, Lufthansa Group
Lecture: Price Management, Part-Time MBA
Date: April 20, 2024
Price Management in Automotive
Ferdinand Harries, Principal & Recruiting Director, Boston Consulting Group (BCG)
Lecture: Price Management, Part-Time MBA
Date: April 20, 2024
Is omnichannel relevant in the discount sector? 4 practice related statements
Tim Schröder, Director Omnichannel & End2End Experience, Lidl Digital
Lecture: Omnichannel Business, Full-Time MBA
Date: March 19, 2024
The Schwarzkopf Professional Ecosystem — Digital transformation in the professional hair care industry
Katharina Roscher, Corporate Director Brand Tech & Ecosystems, Henkel Consumer Brands
Lecture: Omnichannel Business, Full-Time MBA
Date: March 18, 2024
Automotive Price Management — From theory to practice and into the future
Patrick Valentin, Senior Director, Simon-Kucher
Lecture: Price Management, Full-Time MBA
Date: February 28, 2024
Price Management in Aviation — Lufthansa Group Perspective
Simon Rimrod, Vice President, Head of Commercial Offer and Pricing, Lufthansa Group
Lecture: Price Management, Full-Time MBA
Date: February 26, 2024
How to unlock performance potential with generative AI
Peter Hartmann, Head of Digital Transformation, Henkel
and Victoria Sibatorkina, Manager Global Digital Transformation, Henkel
Lecture: Omnichannel Business Marketing, BSc.
Date: February 7, 2024
Success in challenging situations — An introduction to Teneo's work
Guest Lecture: Felix Schoenauer, CEO Germany, Teneo & Caspar Zizka, Senior Consultant, Teneo
Lecture: Marketing, Part-Time MBA
Date: February 04, 2024
Between purpose and profit — Transforming a purposeful vision into a successful business model
Guest Lecture: Tobias Reiner, CSO & Co-Founder, Share
Lecture: Marketing, Part-Time MBA
Date: January 28, 2024
HALO effects for brand and trade in retail location evaluation
Guest Lecture: Henrik John, Vice President Own Retail at Miele
Lecture: Marketing, Part-Time MBA
Date: January 28, 2024
Brand Management — And what Sisyphos, sex und democracy have to do with it
Guest Lecturer: Susanne Cornelius, CEO Corporate Brands, Douglas
Lecture: Marketing, Part-Time MBA
Date: January 27, 2024
The future of omnichannel retail
Guest Lecturer: Judith Büchl, Omnichannel Business Lead, Google
Lecture: Omnichannel Business Marketing, BSc.
Date: January 17, 2024
Launching a new digital B2B2C business model in professional hair care
Guest Lecturer: Tilak Thiagarajan, Director Digital Commerce Use-Cases (CPG) & Head of Martech, Henkel and Friederike Murschenhofer, Corporate Director Digital Innovation, Henkel
Lecture: Marketing, Part-Time MBA
Date: January 13, 2024
The O2 Brand Reinvigoration — What does it really take to build a true superbrand?
Michael Falkensteiner, Director Brand & Marketing Communications at Telefónica Germany
Lecture: Marketing, Full-Time MBA
Date: Monday, Oct. 30, 2023
Miriam Dimke, Retail Media Brand Director DACH & Morteza Alizadeh, Senior Brand Manager, Procter & Gamble Germany
Title: Brand Building and Real-Life Examples of Online Growth Strategies for Consumer Goods in the Beauty and Health Industry
Lecture: Marketing, Full-Time MBA
Date: Wednesday, Oct. 25, 2023
Neil Heinisch, Co-CEO & Co-Founder of Play The Hype
Title: What factors do brands need to incorporate to effectively target their Generation Z audience?
Lecture: Marketing, Full-Time MBA
Date: Tuesday, Oct. 24, 2023
Peter Hartmann, Head of Digital Transformation and Jie Liu, Campaign Management & Paid Media
Title: Lessons from Digital Winners — What makes companies thrive in the dynamic landscape of digital transformation?
Lecture: Omnichannel Business Marketing, BSc.
Date: Wednesday, 11.10.2023
Thyge Backen, Industry Manager Apparel Retail
Title: How consumers shop today — Insights and findings from the Google Omnichannel Excellence Study 2022 and the Google Omnichannel Future Study 2023.
Lecture: Omnichannel Business Marketing, BSc.
Date: Thursday, 05.10.2023
Daniel Lang, Senior Director
Title: "Behavioral Economics in the Digital World – Impact on Price, Product, and Sales Management"
Lecture: Price Management Part-Time MBA
Date: Saturday, 15.07.2023
Simon Rimrod, Vice President Commercial Offer Portfolio and Pricing
Title: "Price Management Lufthansa Group Perspective – Basics of Airline Revenue Management and the Role of Pricing"
Lecture: Price Management Part-Time MBA
Date: Saturday, 08.07.2023
Elisa Maria Kasparick, Manager
Title: "Seamless Experience: Unleashing the Power of Omnichannel in Practice"
Lecture: Omnichannel Business Part-Time MBA
Date: Saturday, 01.07.2023
Stefan Wenzel, Independent Advisor & Speaker
Title: "RET_AI_L – Run as fast as you can, and you'll stay where you are" — on the transformative impact of artificial intelligence on the business landscape
Lecture: Omnichannel Business Global Online MBA
Date: Saturday, 03.06.2023
WEICH Couture Alpaca, Jannik Weich, Co-Founder & CEO
Title: How to implement a luxury brand strategy for alpaca fur products for interior and home design from scratch — Business model and sales channels of a luxury brand for alpaca products in Europe
Lecture: Marketing Core Course, Part-Time MBA
Date: Sunday, 29.01.2023
Eurowings, Dirk Otto, Head of Marketing
Title:"Repositioning of Eurowings"
Lecture: Marketing Fulltime MBA
Date: Thursday, 03.11.2022
Erfahrene Führungskraft in Digital & Commerce, Stefan Wenzel, Berater
Title:"Dynamik des Marktes"
Lecture: Marketing Fulltime MBA
Date: Wednesday, 02.11.2022
Jung von Matt, Janine Godbergsen, Strategy Director
Title:"Cross media Communication across a case campagne"
Lecture: Fullltime MBA 2023
Date: Wednesday, 02.11.2022
Henkel AG & Co. KG, Clyde Araujo, Head of global ECRM
Title:"Consumer Package Goods (CPG-) industry"
Lecture: Omnichannel Business Marketing BSc.
Date: Wednesday, 05.10.2022
Klarna, Dominic Hoffmann (Head of DACH & CEE) & Helena Rakovski (Senior Manager Business Development)
Title:"Payment options"
Lecture: Omnichannel Business Marketing BSc.
Date: Thursday, 08.09.2022
SHARENOW, Moritz Schattka, Lead Pricing
Title:"SETTING PRICES IN HIGH-DIMENSIONAL SERVICE"
Lecture: Marketing, Part-Time MBA
Date: Thursday, 09.06.2022
SodaStream, Rüdiger Koppelmann, General Manager Sodastream Germany/Austria
Title:"Sustainability 2022: Economy and Ecology in Harmony"
Lecture: Marketing, Full-Time MBA
Date: Thursday, 09.06.2022
Meta, Marie-Eve Schröder, GROUP DIRECTOR DACH, EMEA HEAD SUSTAINABILITY FOR BUSINESS
Title:"THE METAVERSE: THE FUTURE OF THE INTERNET"
Lecture: Marketing, Full-Time MBA
Date: Wednesday, 08.06.2022
Gorillas, Moritz Hoffmann, Director Global E-Commerce & Revenue
Title:"Traditionelles Einkaufserlebnis versus 1. und 2. Generation des Online Einkaufs"
Lecture: Marketing, Full-Time MBA
Date: Thursday, 02.06.2022
Winfried Rübesam, Managing Director at fritz-Kulturgüter GmbH
Title: "Why you need guts to do pricing right"
Lecture: Price Management, Full-Time MBA
Date: Sunday, 23.03.2022
Dr. Alexander Perli, Senior Director
Title: Behavioral economics in the digital world
Lecture: Price Management, Full-Time MBA
Date: Tuesday, 22.03.2022
Victor Bergmann, Head of Partnerships DACH & MENA at Google Pay
Title: "A better way to pay, by Google"
Lecture: Omnichannel Business
Date: Tuesday, 08.02.2022
Daniel Hermann
Titel: Omnichannel Capability Framework
Vorlesung: Omnichannel, Business
Datum: Montag, 07.02.2022
Dr. Steegmann
Title: People and Pets always in our focus - The Fressnapf Ökosystem
Lecture: Omnichannel Business Marketing
Date: Sunday, 02.02.2022
Thomas Knorps, Head of Digital and eCommerce, Laundry and Home Care Germany and MBA lecturer
Title: DIGITALIZATION AS A GROWTH DRIVER IN THE LAUNDRY AND HOME CARE SEGMENT
Lecture: Omnichannel Business Marketing
Date: Sunday, 25.01.2022
Dr. Nicolas Werner-Schmolling
Title: "AWS and Amazon's Culture of Innovation"
Lecture: Marketing, Part-Time MBA
Date: Sunday, 16.01.2022
Dr. Nils Daecke
Digital Information Officer & Vice President Henkel Beauty Care / Henkel dx
Lecture: Marketing, Part-Time MBA
Date: Sunday, 16.01.2022
Elisabeth Keckl (Senior Consultant) und Sophie-Marie Arendt (Consultant) bei Vindelici Advisors
Titel: "Digital Ethics"
Vorlesung: Marketing, Part-Time MBA
Datum: Samstag, 15.01.2022
Industry Manager at Google
Title: "Omnichannel Retail Philosophy"
Lecture: Omnichannel Business, Global Online MBA
Date: Saturday, 04.12.2021
Leader in Digital & Commerce | Advisor | Speaker
Title: "The perfect storm in commerce - Shape & meaning of the new landscape"
Lecture: Omnichannel Business, Global Online MBA
Date: Sonntag, 28.11.2021
CVP SMU Europe & Sustainability at Henkel Beauty Care
Title: "The Sustainability Challenge"
Lecture: Marketing Core Course, Full-Time MBA
Date: Tuesday, 02.11.2021
Director Marketing bei ABOUT YOU
Title: "Marketing at ABOUT YOU"
Lecture: Marketing Core Course, Full-Time MBA
Date: Thursday, 28.10.2021
CEO at The Bridge To Luxury
Title: "The Principles of Strategic Luxury Management"
Lecture: Marketing Core Course, Full-Time MBA
Date: Thursday, 28.10.2021
Director Omnichannel at adidas
Title: "Omnichannel Experiences in China"
Lecture: Omnichannel Business, Part-Time MBA
Date: Sunday, 11.07.2021
General Manager at Deutscher Franchiseverband
Title: "Multichannel Management in Franchise Networks"
Lecture: Omnichannel Business, Part-Time MBA
Date: Saturday, 10.07.2021
Chief Marketing Officer Henkel Beaty Care at Henkel
Title: "How purpose drives growth"
Lecture: Marketing Core Course, Full-Time MBA
Date: Wednesday, 23.06.2021
Chief Marketing Officer at SunExpress Airlines
Title: "The Corona Challenge? Jump on the opportunity and drive significant change in Marketing!"
Lecture: Marketing Core Course, Full-Time MBA
Date: Tuesday, 22.06.2021
Director Strategy and Business Development at MCM
Title: "MCM and the new challenges of customer acquisition in der luxury fashion industry"
Lecture: Marketing Core Course, Full-Time MBA
Date: Thursday, 10.06.2021
Director at Simon-Kucher & Partners
Title: "Behavioural economics in the digital world "
Lecture: Price Management, Part-Time MBA
Date: Sunday, 06.06.2021
Director Pricing & Planning at ABOUT YOU
Title: "Pricing at YBOUT YOU - Challenges of an online fashion retailer"
Lecture: Price Management, Part-Time MBA
Date: Saturday, 05.06.2021
Director at Simon-Kucher & Partner
Title: "Behavioural economics in the digital world"
Lecture: Price Management, CMiME (MSc)
Date: Friday, 14.05.2021
Co-Founder & Managing Director of 7Learnings
Title: "Predictive pricing for retailers"
Lecture: Price Management, CMiME (MSc)
Date: Friday, 14.05.202
CEO at fritz-kulturgüter GmbH
Title: "Pricing strategies"
Lecture: Price Management, CMiME (MSc)
Date: Thursday, 13.05.2021
Leader in Digital & Commerce | Advisor | Speaker
Title: "The new Retail is Digital - a world between myths & scale"
Lecture: Omnichannel Business, Kellogg-WHU EMBA
Date: Sunday, 9.05.202
Global Digital Marketing Director at Miele X
Title: "Miele X global Digital Hub"
Lecture: Omnichannel Business, Kellogg-WHU EMBA
Date: Friday, 07.05.2021
Team Lead Global Monetization & Head of Pricing and Portfolio at StepStone
Title: "Pricing & Portfolio at Stepstone"
Lecture: Price Management, CMiME
Date: Thursday, 15.04.2021
Director Data Technology & Business Intelligence at Handelsblatt
Title: "Price Management at Handelsblatt"
Lecture: Price Management, Full-Time MBA
Date: Thursday, 25.03.2021
VP Commercial Offer Portfolio at Swiss International Air Lines
Title: "Price Management - Lufthansa Group Perspective"
Lecture: Price Management, Full-Time MBA
Date: Wednesday, 24.03.2021
Director E-Business at ROSE Bikes
Title: "Omnichannel Transformation at Rose Bikes"
Lecture: Omnichannel Business, Full-Time MBA
Date: Wednesday, 10.03.2021
Vice Chairman of the Board at Fressnapf
Title: "Fressnapf's omnichannel transformation"
Lecture: Omnichannel Business, Full-Time MBA
Date: Wednesday, 10.03.2021
Vice President Digital Henkel Beauty Care at Henkel
Title: "Digital transformation at Henkel"
Lecture: Marketing Core Course, Part-Time MBA
Date: Saturday & Sunday, 06.-07.02.2021
Chief of Staff/ Business Lead Central Europe at Facebook
Title: "Opportunities and Trends at Facebook"
Lecture: Marketing Core Course, Part-Time MBA
Date: Sunday, 17.01.2021
Global Marketing Manager at Katjes Fassin GmbH + Co. KG
Title: "Innovation in the sugar confectionery market"
Lecture: Marketing Core Course, Part-Time MBA
Date: Saturday, 16.01.2021
Content Creator at Foodnewsgermany
Title: "Food influencer FOODNEWSGERMANY"
Cours: Marketing Core Course, Full-Time MBA
Date: Tuesday, 24.11.2020
Account Manager DACH at Pinterest
Title: "Targeting and campaigning at Pinterest"
Lecture: Marketing Core Course, Full-Time MBA
Date: Monday, 23.11.2020
Senior Vice President of Global Brand Management, Telenor Group
Title: "How brands stay relevant?"
Lecture: Marketing Core Course, Full-Time MBA
Date: Tuesday, 30.06.2020
Director Strategy & Business Development at MCM
Title: "MCM worldwide: How to cope with COVID19?"
Lecture: Marketing Core Course, Full-Time MBA
Date: Monday, 29.06.2020
Manager Digital Innovation Program at Amazon Web Services
Title: "Amazon’s culture of innovation"
Lecture: Marketing Core Course, Full-Time MBA
Date: Tuesday, 23.06.2020
Executive Director Sales, Marketing, Aftersales at Opel
Title: "Pricing at Opel"
Lecture: Price Management, Part-Time MBA
Date: Sunday, 24.05.2020
CEO at NGF rocks
Title: "Pricing of New Products and Innovations"
Lecture: Price Management, Part-Time MBA
Date: Satruday, 23.05.2020
Vice President Digital Henkel Beauty Care at Henkel
Title: "Pricing of New Products and Innovations"
Lecture: Price Management, Part-Time MBA
Date: Satruday, 23.05.2020
Senior Head of Global Demand Planning at HUGO BOSS
Title: "Omnichannel Strategy at HUGO BOSS"
Lecture: Omnichannel Business, Part-Time MBA
Date: Satruday, 18.04.2020
Executive Director Sales, Marketing, Aftersales at Opel
Title: "Pricing at Opel"
Lecture: Price Management, Full-Time MBA
Date: Wednesday, 25.03.2020
Business Development Manager Pricing at Vistex GmbH
Title: "Digital Transformation and Pricing"
Lecture: Price Management, Full-Time MBA
Date: Wednesday, 18.03.2020
CIO at TUI Group
Title: "Inspired Transformation"
Lecture: Marketing Core Course, Part-Time MBA
Date: Saturday, 01.02.2020
Head of Retail & Wholesale Poland at Hugo BOSS
Title: "Omnichannel Marketing at Hugo Boss"
Lecture: Omnichannel Bootcamp
Date: Thursday, 30.01.2020
Head of eCommerce Germany bei Henkel Laundry & Home Care
Title: "Henkel Insights"
Lecture: Marketing Core Course, Part-Time MBA
Date: Saturday, 11.01.2020
Director Strategy & Insights at McDonald’s Germany
Title: "Procing Strategy at McDonald’s"
Lecture: B2C Price Management, M.Sc.
Date: Monday, 02.12.2019
Head of E-Commerce bei Henkel Laundry & Home Care
Title: "Omnichannel at Henkel"
Lecture: Omnichannel Bootcamp
Date: Thursday, 28.11.2019
Partner at Simon, Kucher & Partners
Title: "International Price Management"
Lecture: B2C Price Management, MSc
Date: Wednesday, 27.11.2019
Client Solutions Manager Retail DACH at Facebook
Title: "Mobile Advertising and Messaging"
Lecture: Marketing Core Course, Full-Time MBA
Date: Wednesday, 23.10.2019
CEO, Porsche Design Group
Title: "Porsche Design Timepieces - Relaunch of a Premium Watch Brand"
Lecture: Luxury Brand Marketing
Date: Wednesday, 17.07.2019
Product Management S-Class and Derivates, Pullman Mercedes-Benz
Title: "Modern Luxury"
Lecture: Luxury Brand Marketing
Date: Monday, 15.07.2019
Managing Director, fritz-Kulturgüter
Title: "Fritz Kola"
Lecture: Marketing Core Course, Full-Time MBA
Date: Wednesday, 26.06.2019
Director Account Management Hightech & Entertainmen, Arvato SCM Solutions
Title: „Outsourcing im Omnichannel Zeitalter"
Lecture: LZ Bootcamp - Omnichannnel Sales
Date: Thursday, 23.05.2019
Marketing Director, Parfums Christian Dior (LVMH)
Title: „Leading a luxury beauty brand in a disruptive environment”
Lecture: Luxus Brand Management, EMBA
Date: Saturday, 11.05.2019
Managing Partner, Wellendorff
Title: „Wellendorff Jewellery"
Lecture: Luxus Brand Management, EMBA
Date: Saturday, 11.05.201
Executive Vice President, Henkel Beauty Care
Title: „Reinventing Innovation & Marketing"
Lecture: Marketing, Part-Time MBA
Date: Saturday, 13.04.2019
Associates, A.T. Kearney
Title: „Digital in the Luxury Industry – Key Drivers and Implications"
Lecture: Luxury Brand Management, MSc
Date: Thursday, 04.04.2019
Director Marketing and Product Management, Hapag-Lloyd Cruises
Title: „Doing Marketing for EUROPA 2, the World's Best, Ultra-Luxury Cruise Vessel"
Lecture: Lucury Brand Management, MSc
Date: Monday, 25.03.2019
Head of Sales Retail and Client Solutions Manager, Facebook Germany
Title: „Omnichannel Communication"
Lecture: LZ Bootcamp - Omnichannel Marketing
Date: Thursday, 31.01.2019
Founder & Managing Director, Esome
Title: „Social media - more than a niche”
Lecture: Marketing Core Course, Part-Time MBA
Date: Saturday, 26.01.2019
Director Pricing and Senior Manager Pricing, adidas
Title: „Value Based Pricing"
Lecture: Price Management, Full-Time MBA
Date: Wednesday, 23.01.2019
e-Category Manager, L'Oréal Germany
Title: „Orchestrating a successful omnichannel strategy in a selective distribution channel”
Lecture: Omnichannel Retail Marketing for Consumer Goods, BSc
Date: Tuesday, 25.09.2018
Senior Manager Brand Finance - Pricing and Assistant Manager Pricing – Value Based Pricing, adidas
Title: „Orchestrating a successful omnichannel strategy in a selective distribution channel”
Lecture: Omnichannel Retail Marketing for Consumer Goods, BSc
Date: Tuesday, 25.09.2018
Head of Product Management Mercedes-Benz S-Class, S-Coupé, S-Cabriolet and Mercedes-Maybach
Title: „Mercedes-Mabyach – a luxury brand on the move”
Lecture: Luxury Brand Management, MBA Guanghua School of Management
Date: Wednesday, 18.07.2018
Founder and CEO of The Bridge to Luxury – Consulting for Luxury Brands
Title: „Balancing tradition and innovation in industrial luxury – Asian opportunities"
Lecture: Luxury Brand Management, MBA Guanghua School of Management
Date: Monday, 16.07.2018
Managing Director, Esome
Title: „Social media - more than a niche”
Lecture: Marketing Core Course, MBA
Date: Monday, 18.06.2018
Marketing Director, Parfums Christian Dior
Title: „DIO(R)EVOLUTION – Managing a luxury brand in a disruptive Environment”
Lecture: Luxury Brand Management, EMBA
Date: Saturday, 26.05.2018
Director Product Management Europa 2 and Director Marketing, Hapag Lloyd Cruises
Title: „Doing marketing for EUROPA 2, the world’s best, ultra-luxury cruise vessel“
Lecture: Luxury Brand Management, MSc
Date: Monday, 09.04.2018
Chief Multichannel Officer, GLOBUS SB-Warenhaus Holding GmbH & Co. KG
Title: „Retail communication transformation from traditional mass communication towards personalized customer dialogue“
Lecture: Omnichannel Retail Marketing for Consumer Goods, BSc
Date: Wednesday, 07.02.2018
Senior Manager Brand Finance - Pricing, adidas
General Manager Maybelline New York, L'Oréal Deutschland GmbH
Title: “Digital marketing and cosmetics advertising delivered through social media and search engines”
Lecture: Marketing, Full-Time MBA
Date: Saturday, 09.12.2017
Business Coach Expert Projects, Evonik
Title: “Pricing excellence in B2C companies - from basic rules to pricing innovation”
Lecture: B2C Price Management, MSc
Date: Monday, 04.12.2017
Partner, Global Consumer & Retail Practice, Simon-Kucher & Partner
Title: "International Price Management”
Lecture: B2C Price Management, MSc
Date: Monday, 20.11.2017
General Manager & Co-Founder, What's Beef?!
Title: "Digital Transformation in the Retail and Food Service Industry"
Lecture: Marketing, Full-Time MBA
Date: Thursday, 26.10.2017
Senior Innovation Manager, OBI
Title: "OBI Gartenplaner – a X-Channel approach in the development from single product to solution provider”
Lecture: Omnichannel Retail Marketing, BSc
Date: Monday, 16.10.2017
Partner, Bain & Company Germany
Title: "Omnichannel – why it matters and what it takes"
Lecture: Omnichannel Retail Marketing, BSc
Date: Thursday, 12.10.2017
Chief Multichannel Officer, GLOBUS SB-Warenhaus Holding GmbH & Co. KG
Title: „Retail communication transformation from traditional mass communication towards personalized customer dialogue“
Lecture: Omnichannel Retail Marketing, BSc
Date: Friday, 15.09.2017
Business Coach Expert Projects, Evonik Germany
Title: "Pricing Excellence - From basic rules to pricing innovation: cross-industry examples”
Lecture: Price Management, Part-Time MBA
Date: Saturday, 22.07.2017
Advertising in a digital world
Jochen Bittermann, CEO, BBDO Germany
Lecture: Introduction to Marketing, Full-Time MBA
Date: Wednesday, 26.04.2017
Big Data: How to get valuable insights from my customer data?
Cecilia Floridi, Managing Director, DataLab
Lecture: Omnichannel Retail Marketing, BSc
Date: Wednesday, 15.02.2017
