Oliver Höllriegl
Chair for Production Management
External Doctoral student
Team Lead Data & Analytics
Hitachi Solutions Europe
Nürnberg, Deutschland
Abbreviated CV
- Doctoral Student, WHU - Otto Beisheim School of Management, Vallendar, Germany, since 2018
- Director Consumer Insights & Marketing Effectiveness, GfK, Nuremberg, Germany, since 2015
- Dipl. Betriebswirt (Univ.), Friedrich-Alexander-Universität Erlangen-Nürnberg, 2009
Research Areas
- Customer churn prevention and reactivation
- Customer retention management
- Pharmacy market