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Oliver Höllriegl

Chair for Production Management

External Doctoral student

Team Lead Data & Analytics
Hitachi Solutions Europe
Nürnberg, Deutschland

Abbreviated CV

  • Doctoral Student, WHU - Otto Beisheim School of Management, Vallendar, Germany, since 2018
  • Director Consumer Insights & Marketing Effectiveness, GfK, Nuremberg, Germany, since 2015
  • Dipl. Betriebswirt (Univ.), Friedrich-Alexander-Universität Erlangen-Nürnberg, 2009

Research Areas

  • Customer churn prevention and reactivation
  • Customer retention management
  • Pharmacy market
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