Price as a key profit driver: new edition of a classic

The new, expanded, and completely revised 5^th edition of “Price Management” has been published. The book offers the most comprehensive analysis of a topic that is more relevant than ever. Digitalization, artificial intelligence, inflation, and sustainability are changing the demands on price management – this work combines theory and practice to offer solutions to today´s complex challenges. The author team, consisting of Prof. Dr. Hermann Simon, Prof. Dr. Martin Fassnacht, and Assistant Prof. Dr. Anna-Karina Schmitz, has put the focus of the book on innovation, industry-specific features, and practical implementation. 

The new edition is available as an e-book & print version here.