Success, Exchange, and Inspiration at EMAC 2025 in Madrid

At this year’s EMAC Conference 2025, hosted by the European Marketing Academy and held at ESIC Business & Marketing School in Madrid, our chair was represented with multiple contributions: Annika Hagen and Conrad Homm presented a total of three research projects, while Emily Waltermann, Niklas Sprungmann, and Peter Liebens had the opportunity to present and discuss their respective work during a poster session.

We are particularly proud of the outstanding recognition received by Annika Hagen, Prof. Dr. Christian Schlereth, and Jun.-Prof. Dr. Anna-Karina Schmitz, who were honored with the prestigious EMAC-Sheth Foundation Sustainability Research Award for their work on sustainable brand management. Congratulations on this remarkable achievement!

The conference provided an inspiring setting for intensive academic exchange, fresh ideas, and international networking. We sincerely thank EMAC, the Sheth Foundation, and the organizing teams for this enriching week!