What a Success! Where Sustainability Meets Marketing – Lukas Completes His Doctorate

After countless hours of intense research, analysis, and discussion, it’s done: Lukas has successfully defended his dissertation titled “Essays on Sustainability and Marketing: How to Manage Corporate Challenges of Sustainability Transformation?” – and has officially completed his PhD at WHU – Otto Beisheim School of Management.

In his work, Lukas tackled one of the most pressing issues of our time: How can companies strategically and market-orientedly navigate the shift toward greater sustainability? His dissertation combines academic rigor with practical relevance, a combination more important today than ever before.

Special thanks go to his supervisors, Dr. Anna-Karina Schmitz and Professor Christian Schlereth, for their visionary guidance, and to Professor Martin Fassnacht, who chaired the defense.

With his doctorate in hand, Lukas now embarks on a new chapter: As Strategic Pricing Manager at Henkel Adhesive Technologies, he brings his expertise in sustainability and pricing directly into business practice. It's an exciting path that shows how academic insights can directly contribute to the sustainable transformation of companies.

We warmly congratulate Lukas and wish him all the best for the journey ahead—full of challenges, opportunities, and impact!