The Chair welcomes Mehdi Bhouri as Research Assistant

Since January 1, 2026, Mehdi Bhouri supports Professor Christian Schlereth as a research assistant at the Chair of Digital Marketing.

Mehdi Bhouri studied at Technical University of Munich — spanning Management & Technology as well as Politics & Technology, worked for Accenture, had his first research exposure acatech – National Academy of Science and Engineering supporting the German Chancellor’s Future Council, with a focus on innovation ecosystems and emerging technologies.

In his PhD, Mr. Bhouri will complement our joint research activities with Aachener Grundvermögen Kapitalverwaltungsgesellschaft mbH, specifically around strengthening the inner-city ecosystem—from vibrant retail and services to resilient, people-centered urban spaces.

We wish him a great start at the Chair of Digital Marketing!