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10/05/2023

Participation at the SALTY 2023-Quantitative Marketing Conference

The Chair of Digital Marketing was represented at this year's SALTY conference

From Sunday, September 24, 2023, to Tuesday, September 26, 2023, the SALTY 2023 - Quantitative Marketing Conference was held in Copenhagen, Denmark.

This year's SALTY conference was expertly chaired by Edlira Shehu and Felix Eggers from Copenhagen Business School (CBS).

Topics ranged from distinguishing impact from statistical significance to brand valuation, the economic impact of stricter app privacy, and the impact of weather on commerce. The transformative role of AI in marketing and data science was also a key theme. 

The conference was again a very exciting opportunity for inspiring research discussions and academic exchange.

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