WHU Capstone Module Abroad – Innovation and Learning in Vietnam

In collaboration with the Foreign Trade University in Hanoi, our Part-Time Master in Management students completed an inspiring learning journey across Vietnam from October 12 to 18, 2025. From Hanoi to Ha Long Bay and Ho Chi Minh City, they explored the country’s business environment, deepened their understanding of cross-cultural management in practice and experienced the country’s rich cultural heritage.

Professor Christian Schlereth, who served as the academic director for this trip, explains: “International exposure and real-world business experience are core to our program. In Vietnam—a vibrant, fast-growing nation not always on people’s radar—our students gained firsthand insights into the cultural and business challenges between our nations, yielding lessons far richer than any textbook or theoretical lecture can provide.”

We extend our sincere thanks to our speakers—MA Dao Thi Thu Ha, MA Nguyen Huyen Minh, Assoc. Prof. Nguyen Thi Tuong Anh, Peter Buerstedde, Björn Koslowski, Leif D. Schneider, Mark B. Dr. Thang Nguyen and Lynn Lee. Their perspectives on Vietnam’s economy, marketing, and international collaboration made this experience truly meaningful. A big thank you also to our company partners Thien Son Garment Company, VINFAST , Vinamilk, Luther Rechtsanwaltsgesellschaft mbH and Bosch Global Software Technologies Vietnam for opening their doors to our students and sharing insights into their operations and strategies.

Our appreciation also goes to the Foreign Trade University for their excellent cooperation, and to Phòng HTQT Phạm Minh Tâm and Nguyễn Nhật Mai for their exceptional support from the WHU – Otto Beisheim School of Management side. Special thanks to Maria Karsten and Manuel Weber for thier strong contribution to this year’s program organization.

Together, we continue to foster global leadership, cultural understanding, and meaningful academic collaboration between Germany and Vietnam. Stay tuned for the Aftermovie, which will follow in the upcoming weeks.