FTMBA 2020_I Workshop Platform Economy: Introduction to modern digital business models

Required Pre - Readings: https://mobile.nytimes.com/2017/03/21/magazine/platform-companies-are-becoming-more-powerful-but-what-exactly-do-they-want.html?referer=https://www.google.com/https://hbr.org/2016/04/pipelines-platforms-and-the-new-rules-of-strategyhttps://hbr.org/insight-center/the-platform-economyAdditional Reading Recommendations:Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for YouPlatform Scale: How an emerging business model helps startups build large empires with minimum investmentMatchmakers: The New Economics of Multisided PlatformsThe Startup Owner's Manual: The Step-By-Step Guide for Building a Great CompanyThe Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant TechnologiesLeading Digital: Turning Technology into Business TransformationThe Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)The Innovator's DNA: Mastering the Five Skills of Disruptive InnovatorsJust for your interest: https://innovation.mit.edu/Just for your interest: https://digital.hbs.edu/

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