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Transportation Management - (M)

Transportation is one of the fastest growing global industries.Transportation is one of the fastest growing global industries. Travel and Logistics are the major backbone of our global business and a core element of private life. The objective of this course is to give a comprehensive introduction into the challenges and best-practices of management of global industry players like passenger airlines or logistics companies. Such a management best practice includes a deeper understanding of the underlying industry dynamics, and the outline of superior strategies as well as commercial and operational management practices of selected industry segments. The course will also highlight some specific future trends and new management approaches illustrating a way to a long-term sustainable industry.
Course code
SCM606
Course type
MSc Course
Weekly Hours
2,5
ECTS
5.0
Term
HS 2023
Language
Englisch
Lecturers
Prof. Dr. Jürgen Ringbeck
Please note that exchange students obtain a higher number of credits in the BSc-program at WHU than listed here. For further information please contact directly the International Relations Office.

Transportation is one of the fastest growing global industries. Travel and Logistics are the major backbone of our global business and a core element of private life. Even if the COVID-19 lock down has resulted in a major demand/supply shock and the social relevance of mobility of goods and people for the global wealth and quality of life is undisputed.

The objective of this course is to give a comprehensive introduction into the challenges and best-practices of the management of global industry players like passenger airlines or logistics companies.

Such a management best practice includes a deeper understanding of the appropriate de-/regulation policies, underlying industry dynamics, and the outline of superior strategies as well as commercial and operational management practices of selected industry segments.

The course will also highlight some specific future trends and new management approaches illustrating a way to a long-term sustainable industry.

This course is an elective for all Master students (MiM, MiF, MiE) as it is considered highly relevant for all students with a diverse set of backgrounds.

Learning Goals:

  • Students will apply expert knowledge on different dimensions of business management.
  • Students will make business decisions based on their expert knowledge.
  • Students will master the collection and analysis of diverse sets of information relevant for their managerial endeavors.
  • Students will evaluate scientific publications and apply the major concepts.
  • Students will solve problems creatively and implement solutions under time constraints and despite limited resources.
  • Students contribute to the team reaching a shared goal.
  • Students conduct compelling oral presentations.
Date Time
Thursday, 14.09.2023 15:30 - 18:45
Friday, 15.09.2023 09:45 - 13:00
Tuesday, 19.09.2023 15:30 - 18:45
Wednesday, 20.09.2023 09:45 - 13:00
Tuesday, 26.09.2023 14:00 - 17:15
Friday, 06.10.2023 11:00 - 17:15
See “Learning objectives”
There will be a comprehensive literature list as part of the course documentation. These readings are voluntary. As basic readings we also suggest: Hensher, David A., & Brewer, Ann M. (2001): Transport: an economics and management perspective. Oxford: Oxford University Press.Doganis, Rigas (2006): The airline business, 2. ed. London - New York: Routledge.Aberle, Gerd (2009): Transportwirtschaft, 5. ed. München: Oldenbourg Wissenschaftsverlag.
-Lecture

-Two case studies in different teams

-Guest lecturers

The first case study (passenger air transport) will be an in-class case (20% of final grade). The second case study (freight transport) will be worked on out-of-class (30% of final grade).

The final exam will make up 50% of the final grade.

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