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WHU Knowledge

Get inspired!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!
WHU Knowledge is the school’s online expertise platform
Search for specific topics in one of our nine fields of interest or simply browse through our latest articles, podcasts, and videos. You never know what you might find!

About WHU Knowledge

WHU Knowledge is the online expertise platform of WHU – Otto Beisheim School of Management, one of Germany’s leading business schools. It provides hands-on insights for business executives, journalists, politicians, associations, and fellow researchers on a variety of economic and managerial subjects. WHU Knowledge combines the expertise of the school’s many chairs and promotes a lively exchange of ideas.

Search for specific topics in one of our nine fields of interest or simply browse through our latest articles. You never know what you might find! All of our articles have a solid research foundation and have been selected for their practical relevance. They are quick to the point and easy to read—and all are based on the expertise of one of Europe’s most renowned faculties in the field of economics or that of our prominent guest collaborators. Get inspired!

We are happy to inform you of our latest articles via our newsletter. If you wish to submit an article for publication, please contact us at presse(at)whu.edu.

Fake News is More Than Just Fabricated Content
WHU Knowledge

Fake News is More Than Just Fabricated Content

Deceptive rhetorical devices used in public and medial discourse can influence general opinion—and often go undetected

 
Do Premium Memberships Live Up to Expectation?
Marketing & Sales

Do Premium Memberships Live Up to Expectation?

The benefits reaped in professional networking platforms are largely contingent on individual behavior

 
How to Get Your Supply Base Ready for Digitization
WHU Knowledge

How to Get Your Supply Base Ready for Digitization

Companies should work on reducing differing degrees of digital readiness with their suppliers to avoid fragmentation and bottlenecking

 
Are Companies Sincere When They Wave the Pride Flag?
WHU Knowledge

Are Companies Sincere When They Wave the Pride Flag?

What companies can do to prevent their strategies for diversity from ending in a PR disaster

 
Concepts for More Sustainable Air Traffic Management
WHU Knowledge

Concepts for More Sustainable Air Traffic Management

How better capacity planning and air traffic management charging can substantially reduce flight emissions in Europe

 
Should Board Members Take a Stand?
WHU Knowledge

Should Board Members Take a Stand?

How DAX board members on LinkedIn discuss the war in Ukraine and what International Women’s Day has to do with it

 
Do the Premium Memberships Offered by Professional Networking Platforms Live Up to Expectation?
WHU Knowledge

Do the Premium Memberships Offered by Professional Networking Platforms Live Up to Expectation?

The benefits reaped are largely contingent on individual behavior

 
More Stationary and Mobile Parcel Lockers over Robots and Drones
WHU Knowledge

More Stationary and Mobile Parcel Lockers over Robots and Drones

How the process of delivering packages to the customer could develop by 2040

 
Trust is Essential for Stable Supply Chains
WHU Knowledge

Trust is Essential for Stable Supply Chains

How suppliers react to potential information leaks

 
How Supply Chains Can Become More Resilient
WHU Knowledge

How Supply Chains Can Become More Resilient

Facilitated by a data-driven resilience index, companies can identify vulnerabilities earlier and take countermeasures

 
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