WHU

WHU Magazine

The latest news, success stories, and business insights from across the WHU community
Read more
WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
WHU Makes it to the Top in Germany
In the FT European Business School Ranking, WHU has moved up to first place in Germany and #16 in Europe
Participation in the European Marketing Academy Conference (EMAC)
Chair of Digital Marketing

Participation in the European Marketing Academy Conference (EMAC)

The Chair of Digital Marketing was represented with research projects at the European Marketing Academy Conference (EMAC) 2023.

 
WHU Capstone Module Abroad | Innovation and Learning in Tel Aviv
Chair of Digital Marketing

WHU Capstone Module Abroad | Innovation and Learning in Tel Aviv

Prof. Dr. Christian Schlereth leads WHU Master Course in Israel

 
New research paper published in Marketing Review St. Gallen
Chair of Digital Marketing

New research paper published in Marketing Review St. Gallen

The article appeared in the February 2023 special issue on Sustainable Consumption

 
WHU Research Team Receives Amazon Research Award
Chair of Digital Marketing

WHU Research Team Receives Amazon Research Award

Findings on the effectiveness of sustainability endorsements in advertising

 
Research Paper on Long-term Ad Effectiveness
Chair of Digital Marketing

Research Paper on Long-term Ad Effectiveness

Working paper and demonstration code (Jupyter Notebook) by Meta & WHU show how marketing mix models capture brand impact

 
New publication on Fake News
Chair of Digital Marketing

New publication on Fake News

Fake News is More Than Just Fabricated Content

 
WHU